Your flyer looks sharp on screen. The colors are bright, the photos are clear, and the headline stands out. Then you print it, and something feels different. That gap between screen and paper is behind several common print design mistakes. Fortunately, you don’t need professional design training to avoid them. A few basic checks can help prevent disappointing results, unnecessary revisions, and materials that are harder to read than you intended. Mistake #1: Expecting Your Screen to Match Print A monitor creates color with light. A printed piece uses ink or toner on paper. Because the two reproduce color differently, what you see on your screen is not an exact preview of the finished piece. Monitor brightness and settings can change your perception, too. The fix: If a brand color, photograph, or other element needs special attention, tell us before production. Ask what you should expect and whether the file needs adjustment. Mistake #2: Making Contrast Too Weak A good-looking ...
A flyer that gets printed and distributed this week has a chance to work. The elaborate marketing piece still circling through another round of revisions doesn’t. It’s easy for a simple print project to grow into something much bigger than it needs to be. More copy gets added. More people weigh in. The layout becomes more complicated, and suddenly a piece that was supposed to support an immediate need is weeks behind schedule. Sometimes simpler print gets better results for a very practical reason: it removes friction. Why Simple Print Gets Used When the need is straightforward, your marketing can be, too. Perhaps your sales team needs something for a meeting on Thursday. Waiting for a comprehensive new brochure would solve a much bigger problem than the one you actually have. A well-prepared one-page sales sheet could give the team exactly what it needs while the opportunity is still current. That same thinking can help when you need to update information quickly or respond to ...
Finding the Off Switch Do you ever lay awake at night feeling restless about work? Do you take projects home each evening or over the weekend? When the day is over, is it difficult for you to quiet your racing thoughts? You work hard. And you enjoy it. But in this mobile generation, devices meant to create freedom have tethered us to the desk as we toe the line between productivity and workaholism. A study of 3,000 UK workers showed that 69 percent regularly work outside their office hours, and the average worker fails to use six days of paid leave each year. In the midst of an overwork epidemic, are you preserving your own well-being? Digging Your Own Grave While our parents said “hard work never killed anyone,” research says otherwise. Men who are unable to mentally relax after work nearly triple their risk of heart disease and psychologist Mark Cropley, studying health and stress at the University of Surrey, says an inability to detach brings disastrous consequen...
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