There’s something that happens when a person opens a brochure—if you’ve done it right. They pause. Not because they were told to, but because you’ve invited them in. The paper moves. A headline appears. A photograph pulls them forward. They turn a panel. Something else is revealed. Not everything. Just enough. And for a moment, they’re curious. The Point of a Brochure Is Not to Inform Information is cheap. Google has plenty. So do your competitors. If your brochure is just a laundry list of services, what makes you different? No one wants to be “educated” by marketing. They want to feel something. To be seen. To imagine what it’s like to work with you. To belong. That’s what a story does. But This Isn’t About Telling Your Origin Story This isn’t about where you were founded or how many square feet your facility is. That’s not a story. That’s a résumé. A real story starts with the custom...
In direct mail, first impressions happen fast, sometimes in the few seconds it takes someone to sort their stack of mail. The envelope is your campaign’s opening act. If it falls flat, everything inside may never get seen. That’s why a strategic envelope isn’t just a finishing touch, it’s a lead actor in your campaign’s success. Here are seven ways custom envelopes help your mailings get noticed, opened, and acted on. 7 Ways Custom Envelopes Boost Response Rates 1. They Help You Stand Out in the Mailbox. Plain envelopes blend in. Custom envelopes stand out. A splash of color, a unique size, or even a bold teaser line can make your envelope impossible to ignore. The right design piques curiosity and makes the recipient pause. That pause is the first step toward engagement. 2. They Establish Immediate Brand Credibility. Your envelope says a lot before it’s even opened. A polished design, logo placement, or consistent brand colors bui...
When someone picks up a printed piece, whether it’s a rack card, flyer, or handout, they decide in seconds whether to keep reading. In busy settings like hotel lobbies or retail counters, you rarely get a second chance. That’s why design clarity isn’t just about looking nice; it’s about making sure your message lands. Here are practical ways to simplify your message so your print doesn’t get lost in the shuffle. 1. Start With One Goal Before you design anything, ask: “What’s the single action I want someone to take after reading this?” If the goal is to drive foot traffic to a store, the headline should push that: “Visit Us This Week. 20% Off All Accessories.” If it’s awareness, the goal might be to make your name stick. In that case, a bold tagline with your logo front and center may be enough. Tip: Write your goal at the top of your design file before you start. Every element you add (headline, photo, o...
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