Maui Printing Company

It would be best to build brand awareness when you start a business or revamp its image. So what's the best way to do this? Direct mail! Not only is it what your customers want, but it's also incredibly effective. Research shows that 73% of customers prefer direct mail over other marketing channels! And according to the Data & Marketing Association , in 2019, the average response rate for direct mail campaigns was 9%, and consumers engaged with 96% of direct mail. So, why not take the plunge into direct mail? 4 Top Reasons to Use Direct Mail to Help Build Your Brand Direct Mail is Terrifically Tangible Unlike digital marketing and social media, direct mail requires you to touch it. You may think digital is the way to go because people are always online. But the reality is that they are bombarded with online ads that they tend to ignore. Direct mail, on the other hand, requires the viewer to pick it up and read it to take action, whether it's throwing it

Designing eye-catching postcards, brochures, and business cards for your company might seem daunting- especially if you don’t have a background in graphic design. But don’t fear! It’s easier than you think to bring visual appeal to your print marketing. Follow this simple principle for how to use color, and you’ll be on your way! 5 Steps to Use the 60-30-10 Color Rule in Print Marketing 1. Choose Three Colors for Your Print Product To begin, choose three colors that represent your company well. If you have a signature color, use it as one of your three! And keep in mind that different colors communicate different emotions and meanings to your customers. You should also make sure to select colors that fit together. If your colors clash, it will decrease the visual appeal of your design.  A foolproof way to choose three colors that look well together is by choosing either analogous or complementary trios. Analogous colors are next to each other on the color wheel (ex. o

Direct mail can be a fantastic way to spread the word about your company and promote new interest! Regardless of the size of your budget, there are many cost-effective ways that a company can create engaging direct mail.  Here are five budget-friendly tips to craft effective direct mail for your company! 5 Key Factors for Planning a Profitable Direct Mail Piece 1. Use Every Door Direct Mail® (EDDM®) Purchasing a mailing list can be pricey. But using EDDM® makes it possible for companies to send their direct mail to one specific mail route or multiple routes without investing in a mailing list. To save your company money, consider sending your direct mail out through EDDM® rather than a mailing list- it will be far more profitable regarding production costs and postage. 2. Go Bold With Colors If your company’s printing supplier does their printing digitally, don’t shy away from using lots of colors!  This won’t increase the cost of printing, but it WILL catch your c

Postcards are a practical, versatile medium to send in your direct mail campaign. According to the Data & Marketing Association, postcards get a response rate of up to 4.25%, one of the highest in direct mail marketing. Take advantage of this marketing method with seven postcard direct mail ideas we love!  1. Switch up the norm Although standard postcards are 4.25” by 5.5”, usually in a horizontal position, not all postcards are designed this way.  Try switching it up with a larger postcard format with dimensions of 5.5” by 8.5” or change the orientation by sending a vertical postcard. These designs that deviate from the norm will stand out from the crowd and make the recipient take a second look.  2. Make bold designs With bright colors and attention-grabbing images, your postcard will speak for itself.  Be bold in your design choices. The design significantly influences how long a piece stays in a home. Of course, adhere to your branding guide so the final design st

Don't you wish you could read minds? That would make marketing so much easier.  But it's not possible, or is it? There are some legitimate ways you can get inside the minds of current and potential customers. Take a look at the top three ways to do this.   3 Top Tips to Get Inside the Mind of Customers 1. Talk to Your Customer Service Representatives Customer service staff have the inside scoop into what customers want and need. Interview them to find out what customers are calling about, what issues need to be resolved, and what products are the most popular.   Here are some sample questions to ask your customer-service employees. What expectations and disappointments did customers express? What improvements did customers want? What value were customers hoping to find, and what price were they willing to pay? 2. Analyze the Data  You probably have spreadsheets of data and information on your customers' buying habits. Take a look at these carefully

Print and email campaigns are not an either-or situation. Instead, they work best when paired together, thanks to their unique, complimentary characteristics.  Why print?  Print marketing has stuck around thanks to its many benefits. Print stands out from the crowd, is tangible, sticks around, and is easier to recall. Why email?   Email helps build customer relationships, boost brand awareness, and promote content.  Email marketing has an extensive reach since there are about 4 billion email users worldwide. Due to its many benefits, 79% of marketers list email marketing in their top 3 most effective marketing channels. A multi-channel approach to marketing is the most effective, perhaps because 72% of customers would like to connect with brands through multiple channels. Here's what you need to know about crafting a winning print + email marketing campaign.  The Print Campaign A properly executed print campaign will drive sales.  1. Choose Your Audience  Cre

Even with a tight budget, you can still run a direct mail marketing campaign with a great return on investment (ROI). If you focus your campaign, design the mail well, and perfect your mailing list, investing in direct mail can be a wise choice for your company's budget. Here are five steps to ensure your direct mail is effective while sticking to an affordable budget.  Step 1: Choose the right product or promotion to market It's best to start crafting your marketing campaign with a specific goal. Your company can use direct mail marketing for advertising a new product, a popular service, or even an update or improvement that you've made.  Promoting something specific that will interest most of the public is wisest. Considering this will help your marketing dollars further increase the likelihood of people taking action after seeing your print marketing materials.  Step 2: Refine your target audience 80% of consumers are more likely to purchase after seeing

Graphic design is critical in making marketing effective. But, unfortunately, you can't just take one well-designed piece and transfer it to another form of advertising. It just doesn't work that way. Graphic designers are trained to know how to design for the two forms. Here's a glimpse of what they know…just in case you want to try it yourself.  5 Main Differences Between Print and Online Graphic Design 1. Print is tactile When you think of print, you think of a more tactile experience, such as texture, smell, and shape. This lends itself to a different experience than online. When printing materials, you might try letterpress, embossing, or debossing, which reaches out to one's senses in another way than online.  2. Web is flexible For print, all information must be presented within the constraints of the printing surface, whereas designers have almost unlimited flexibility to organize, arrange, and filter information for the web . However, using di