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3 Types of Monthly Mailings to Connect and Engage with Your Audience

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People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it . Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer get to know and appreciate your business to build trust and loyalty. Three Monthly Mailing Ideas to Connect with Your Audience Direct mailings don't have to be boring or mundane. Get creative and thoughtful with our experienced print marketing experts to craft one of these monthly mailings. 1. Newsletter Newsletters are an excellent method to inform your customers of what is new in your business. Customers love to stay informed and in the know of the companies they are loyal to. Share exciting updates, expansions, new products, new management or team members, and other updates like the following:  History. People connect best with stories, so what be

Effective Sales Collateral: Creating Print Materials That Close Deals

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Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers.  In fact, according to  a study by MarketingSherpa , 82% of consumers trust print collateral more than digital advertisements when purchasing. So, how can you create effective sales collateral to help close deals? Here are some tips to keep in mind. Understanding Your Audience To create effective marketing materials, it's crucial to understand your target audience so that you can customize your messaging and design to better connect with them. Identify Your Audience The first step in creating any marketing material is understanding your target audience.  Who are you trying to reach with your print materials? What are their pain points, needs, and preferences?  By understanding your audience, you can tailor your messaging and design to resonate with them and increase the chances of converti

Effective Copywriting for Print Marketing

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Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with any form of marketing, understanding your audience is crucial for effective copywriting for print. Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials. By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action. Highlight Benefits, Not Features When selling a product or service, many marketers make the mistake of f

9 Innovative Fold Styles for Brochures

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Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.  With fierce competition in the market, it's crucial to make your print designs stand out and captivate attention.  One surefire way to achieve this is by incorporating innovative fold styles in your brochures.  Stand Out with Innovative Folds Ready to take your brochures to the next level? Explore Our Top 9 Fold Styles that are Guaranteed to Make Your Brochures Stand Out  1. Accordion Fold Experience the timeless elegance of the accordion fold, adding a unique touch to your brochure. With its captivating zig-zag pattern, this fold creates multiple panels for seamless content placement. Ideally suited for instructional brochures, it beautifully showcases different sections or steps of a process, captivating your audience. 2. R

Get Business Blooming with 4 Spring Print Marketing Themes

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Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put some color in your next print marketing campaign! 1. St. Patrick’s Day: March 17 If you ever needed an excuse to be silly, St. Patrick’s Day is it. Make your customers smile by using phrases like these in your sales promos, posters, and more: “Save some GREEN at our 20% off sale!” “There’s gold at the end of this rainbow. Subscribe by March 17 to receive a free month of _____.” “Today is your LUCKY DAY to book!” “Feeling lucky? Check out our Sham-ROCKIN rewards.” 2. Tax Day or Earth Day: April 15 & 22 Everyone can get on board with saving cash or saving the planet! Have fun with these holidays by building promotions that help people conserve or celebrate. Playful retailers might pitch a “Use Your Refund” s

Designing for Impact: The Power of Visual Communication

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Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds , with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world. 3 Design Principles to Strengthen Your Marketing Materials If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds. 1. Differentiate Your Brand Is your brand chic, silly, sophisticated, classic, or dependable? A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your designs, could viewe

5 Areas to Focus on for Business and Marketing Success

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Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure? Why do companies choose to invest so much of their budget and resources into marketing? Because a strong marketing strategy is essential for a successful business! Help your business thrive by looking at five areas of marketing strategy that are key to business success. Pay Attention to These 5 Factors in Your Marketing Strategy 1. Lead Generation One of the most pertinent roles of marketing within a business is to find leads and work towards hooking them in as new customers. Collecting qualified leads takes effort, so it's essential to approach it strategically. Research your competitors and other trends within your field to keep your marketing tactics fresh and exciting for customers. Additionally, use tools to measure the response rate of different marketing products on your customers to determine