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What's the Difference Between Glossy and Matte Finishing?

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When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers. 73% of American consumers say they prefer brands to contact them via direct mail rather than online advertisements. Clearly, direct mail can be a useful channel, and it’s important that you learn more about how to make the most of your direct mail campaigns. Incorporating various finishing techniques can be pivotal to ensure your mail grabs attention. Among the most common are glossy and matte finishes, each possessing distinct attributes that warrant consideration before determining the ideal choice for your next endeavor. The Basics of Glossy vs. Matte Finishing Glossy Finish A glossy finish is your best option if your vision for the piece is vivid colors and sharply defined images. The smooth, shiny finish will give the product

Brand Consistency Across Print and Digital Channels: Best Practices

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59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency.  Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital channels is essential. Almost 80% of consumers act on print advertisements immediately, compared to 45% for digital ads.  So, to maximize your marketing, you'll need to focus on creating a consistent, powerful brand image in both print and online materials.  3 Tips for Creating Consistency in Print and Digital Marketing 1. Create and Utilize a Style Guide Creating a style guide is essential when maintaining consistency across all your marketing channels.  A brand guide outlines the specific details of every aspect of your brand's image. It should include which fonts are acceptable, which language and wording (formal, casual, enthu

How Print Marketing Enhances Customer Engagement

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Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles," highlighting the importance of connecting well with your customers. Every business aims to enhance customer service and engagement, but where do you start? What's the secret to success? Print marketing is a critical factor in improving customer service and engagement. From door hangers, brochures, and catalogs to business cards, direct mail, and postcards, print marketing offers a versatile and effective way to communicate with your customers, fostering a personal connection and building trust.   Print Marketing: A Trusted Choice Printed materials are increasingly seen as trustworthy and reliable in an era of digital overload. 82% of consumers trust print advertisements the most when making purchase decisi

3 Types of Monthly Mailings to Connect and Engage with Your Audience

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People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it . Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer get to know and appreciate your business to build trust and loyalty. Three Monthly Mailing Ideas to Connect with Your Audience Direct mailings don't have to be boring or mundane. Get creative and thoughtful with our experienced print marketing experts to craft one of these monthly mailings. 1. Newsletter Newsletters are an excellent method to inform your customers of what is new in your business. Customers love to stay informed and in the know of the companies they are loyal to. Share exciting updates, expansions, new products, new management or team members, and other updates like the following:  History. People connect best with stories, so what be

Effective Sales Collateral: Creating Print Materials That Close Deals

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Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers.  In fact, according to  a study by MarketingSherpa , 82% of consumers trust print collateral more than digital advertisements when purchasing. So, how can you create effective sales collateral to help close deals? Here are some tips to keep in mind. Understanding Your Audience To create effective marketing materials, it's crucial to understand your target audience so that you can customize your messaging and design to better connect with them. Identify Your Audience The first step in creating any marketing material is understanding your target audience.  Who are you trying to reach with your print materials? What are their pain points, needs, and preferences?  By understanding your audience, you can tailor your messaging and design to resonate with them and increase the chances of converti

Effective Copywriting for Print Marketing

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Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with any form of marketing, understanding your audience is crucial for effective copywriting for print. Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials. By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action. Highlight Benefits, Not Features When selling a product or service, many marketers make the mistake of f

9 Innovative Fold Styles for Brochures

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Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.  With fierce competition in the market, it's crucial to make your print designs stand out and captivate attention.  One surefire way to achieve this is by incorporating innovative fold styles in your brochures.  Stand Out with Innovative Folds Ready to take your brochures to the next level? Explore Our Top 9 Fold Styles that are Guaranteed to Make Your Brochures Stand Out  1. Accordion Fold Experience the timeless elegance of the accordion fold, adding a unique touch to your brochure. With its captivating zig-zag pattern, this fold creates multiple panels for seamless content placement. Ideally suited for instructional brochures, it beautifully showcases different sections or steps of a process, captivating your audience. 2. R