Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)

The Unit, Running in Esquire and Popular Mechanics, 'Is Obviously Expensive'

Here's something you don't see every day: Chevrolet bought print ads to show off its digital videos.
The ad, which promotes Chevy's Colorado truck, appears in the May issue of certain subscriber issues of Esquire and Popular Mechanics. And it allows readers to watch one of three short videos, which were created by Chevy's creative agency Commonwealth//McCann.


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