Chevy Runs Digital Video Ads in Print (Yes, You Read That Right)

The Unit, Running in Esquire and Popular Mechanics, 'Is Obviously Expensive'


Here's something you don't see every day: Chevrolet bought print ads to show off its digital videos.
The ad, which promotes Chevy's Colorado truck, appears in the May issue of certain subscriber issues of Esquire and Popular Mechanics. And it allows readers to watch one of three short videos, which were created by Chevy's creative agency Commonwealth//McCann.

Comments

Post a Comment

Popular posts from this blog

7 Ways Custom Envelopes Boost Response Rates

Image
In direct mail, first impressions happen fast, sometimes in the few seconds it takes someone to sort their stack of mail. The envelope is your campaign’s opening act. If it falls flat, everything inside may never get seen. That’s why a strategic envelope isn’t just a finishing touch, it’s a lead actor in your campaign’s success. Here are seven ways custom envelopes help your mailings get noticed, opened, and acted on. 7 Ways Custom Envelopes Boost Response Rates 1. They Help You Stand Out in the Mailbox. Plain envelopes blend in. Custom envelopes stand out. A splash of color, a unique size, or even a bold teaser line can make your envelope impossible to ignore. The right design piques curiosity and makes the recipient pause. That pause is the first step toward engagement. 2. They Establish Immediate Brand Credibility. Your envelope says a lot before it’s even opened. A polished design, logo placement, or consistent brand colors bui...
Read more

A City Built 900 Years Ago Can Teach Us a Business Lesson Today

Image
Between the years 800 A.D. and 1130 A.D. something amazing happened in northwestern New Mexico. Without wagons or horses, no metal tools, and before the arrival of Columbus in 1492 or prairie tribes regularly migrated across the plains, a city existed in a place called Chaco Canyon . This small city (and the network of buildings and hubs) created architecture as high as five stories with trade networks stretching down deep into tropical Mexico. It was inhabited year round and included storage, ovens, living quarters, and plenty of protection from the high desert winter (the elevation is above 7,000 feet in most areas). Most amazing, the architecture involved using load-bearing timbers placed with an experienced eye and allowing multiple-level building structures made of three-feet-thick stacked, stone slab. It was not an accident how this ancient city was built and sustained. Pressing On The persistence of the ancient Chaco Canyon residents is an even more surprising fact. Many...
Read more

Building Brand Loyalty with Newsletters: Leadership's Role

Image
Ever notice how some businesses have fiercely loyal customers while others struggle to keep engagement alive? The difference often comes down to consistent, meaningful communication—and newsletters are one of the most effective ways to achieve that. According to Forbes, newsletters provide brands with unique opportunities to educate, engage, and strengthen customer relationships over time.  But here’s the key: leadership must drive the process. When company leaders actively shape and support their newsletter strategy, it creates a ripple effect that deepens customer connections and fosters lasting loyalty. Why Leadership Drives Newsletter Success A newsletter is much more than just a promotional tool—it’s a direct reflection of a company’s values, commitment, and customer care. Without strong leadership behind it, a newsletter can easily fall flat. Here’s how leadership makes the difference: 1. Defining the Purpose and Direction Newslet...
Read more