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4 Productivity Tools That Will Give You Back Your Sanity

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Whether you're working from home or the office, distractions happen, and they can be a productivity killer. Nearly everyone has an example of weeks that you look back on and wonder "What happened? I know I was busy . . . " while still feeling as though you've accomplished nothing. With deadlines crashing down on your head and the constant demands of family and work, it's important to be as productive as possible to maintain your sanity. These productivity tools are vetted by experts to help bring balance back to your life -- while still getting things done. 1. Time Trackers Even if you're not a fan of tracking every task that comes across your desk, a time tracker can provide a valuable way to give yourself mental freedom from specific tasks. For instance, what if instead of tracking the time you're doing something, you track the time when you're not doing something -- like checking email? Set a timer for three hours and (gasp!) close your emai...

4 Ways to Incorporate Humor at Work

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Nothing is more embarrassing than telling a joke and having it fall flat at work, but don't let that stop you from adding appropriate humor to the workplace, as it can be a great way to reduce tension and improve overall relations. Having fun with the people you spend at least 40 hours per week with can raise your mood and boost camaraderie throughout your office. Here are some of the top ways you can incorporate humor at work: 1. Hire for Personality and Cultural Fit When you're the hiring manager or simply someone able to have input into hiring processes, try to look for someone to join the team who approaches work seriously, and themselves lightly. This could come in the form of an easy smile, a little self-deprecating humor, or the ability to find the amusing side in everyday situations that others may consider stressful. When you have someone on your team who can inject some fun into the workplace, it gives others permission to crack a smile as well. 2. Enc...

Why Educated Confidence Will Carry You Far In Business

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To say that confidence is an important quality for a business leader to have is an understatement. At any given time, your employees are going to be looking to you to make decisions and provide insight. They need to know beyond the shadow of a doubt that you're confident in the actions you're taking. You need to know that you've given serious thought to the long, often difficult road ahead of you and that you're making the right move for the right task at the right time. If people can see that you believe in yourself, in your business, and what you've worked so hard to build, they'll start to believe in those things, too. But something many people often don't realize until it's far too late is that "confidence" and " educated confidence" are NOT the same thing. What is Educated Confidence? Trust, belief, faith, conviction - these are all among the most essential ingredients that go into creating a confident leader. But on...

5 Tips for Outstanding Direct Mail Design

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With any direct mail piece, the goal is to entice people to respond to your offer. But with great direct mail pieces, you can hook them before they even get to the offer. Engage people’s curiosity from the moment the mail piece gets into their hands. Here are seven tips for capturing readers at the outset:  1 Use the upper right-hand corner. This is a tip lifted from the playbook of highly effective catalogers. The upper right-hand corner is where our eyes go first.  Then our eyes proceed along the top of the page, then continue down to the rest. Use the upper right-hand corner to place teaser copy or compelling data such as “99% customer satisfaction rate!” 2 KEEP IT CLEAN. When the layout is cluttered, it’s hard for people to focus on any one thing. Use white space to draw the eye and make information easy to absorb. Instead of heavy blocks of text, consider using bulleted or numbered lists.  3 TAP INTO BRAIN SCIENCE. The following techniques u...

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

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While it's true that your brand's reputation will play a significant role in an essential factor like word-of-mouth, the real power of paying attention to what people are saying about you runs a bit deeper. The Importance of Reputation Management: Facts and Figures Consider the following statistics to help paint a vivid picture of the situation you're dealing with: According to one study , an incredible 74% of people now consult Yelp or a similar service when looking for some type of business or service provider - even if they plan on carrying on a relationship exclusively in "real life." The above statistic may actually be on the conservative side - another study indicated that 97% of consumers say that they read online reviews about local businesses on a regular basis before deciding whether or not to make a purchase. Speaking of which, a one-star rating hike on a service such as Yelp often equates to a 5% to 9% rise in overall revenue. Le...

3 Gems for Small Business Owners from Jack Ma

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At a recent business leader meeting put on by American Express, Jack Ma from the Alibaba Group was the guest celebrity speaker. The reason why was that Mr. Ma was invited to share a bit of his wisdom and advice, particularly to small businesses. American Express has been maintaining a campaign of supporting and driving sales to small businesses to help them grow nationwide. A Little Bit of History Jack Ma did not come from well-established roots like, for example, President Trump. Ma was born and raised in mainland China, competed against thousands of others for a rare spot in the Chinese university system, and could not find regular employment many times. Then, with a spare moment of luck, he was exposed to the internet and realized nobody had catered websites to the Chinese. From there, his success took off, most notably with Alibaba.com. Simple Gems of Advice In his speech, Mr. Ma focused his advice to small businesses on three points: He advised business own...

That Cranberry Drink of Yours Might be 87 Partnership Years Old

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The typical perspective taught in business class is that one must compete against other similar businesses to obtain, hold onto, and grow a market share. And for that to happen, either the market must be new, or someone has to give up some of their market shares to make room for a new business. However, while this "top dog" approach is treated as the norm in capitalism, it's not always the best approach to business success. Making Cranberries Successful The Great Depression of 1929 began because of a stock market crash and a sudden loss of cash liquidity. As a result, both successful and not so successful businesses were destroyed when the crash occurred. However, in 1930, amidst the worst economic condition the U.S. had seen and with thousands out of work, the Ocean Spray Cooperative was started in Massachusetts. This cooperative venture, started by three separate cranberry farm growers, was the result of a smart and realistic realization that going it alone ...