5 Proven Ways to Make Your Next Mail Piece Impossible to Ignore
One thing we’ve learned after producing thousands of mail pieces is this: Mail still works, and it works especially well when it’s planned with intention. Some pieces get picked up immediately. Others barely get a glance. The difference usually isn’t the budget. It’s not luck either. It’s a series of smart decisions made before the piece ever goes to print. If you want your next mail piece to earn attention in a busy mailbox, these five principles make the biggest difference. 1. Decide What the Piece Is Doing Before You Design It Strong mail always has a job. Is this piece meant to: Drive a call Bring people into a store Reintroduce your business Remind past customers you’re still there Problems start when one piece tries to do all of that at once. When the goal is unclear, the message gets cluttered, and the reader doesn’t know where to focus. The most effective mail pieces are built around one outcome. Once that’s...