Maui Printing Company

Ordering print should feel exciting, not stressful. But with so many details to consider (paper type, file setup, proofing, and deadlines), even experienced print buyers can stumble. The good news? Most print-ordering mistakes are easy to avoid once you know where they come from. Here are the five most common ones, along with simple ways to ensure your next print job runs smoothly from start to finish. 1. Waiting Too Long to Place Your Order It’s the mistake everyone makes at least once: waiting until the week of an event or promotion to order materials. Printing involves more than just running paper through a press. There’s time for proofing, trimming, folding, and delivery, and during busy seasons (like year-end), production schedules fill up fast. How to avoid it: Build extra time into your plan. For most projects, place your order at least one to two weeks before you need it. If you’re unsure about the timeline to expect, ask us early. We’ll hel...

In a world that moves too fast, print asks us to pause. To notice. To remember. While digital messages rush past, print stays: holding stories, memories, and meaning in its quiet, tangible way. It’s how we mark moments, share gratitude, and remind each other that connection isn’t measured in clicks, but in care. A Shared Experience in a Fast-Paced World When was the last time you watched someone open a piece of mail and genuinely react? There’s something about a physical message that brings people together. A letter passed around an office. A community newsletter left on a coffee shop counter. A poster that draws people to an event. Unlike digital messages that vanish as soon as they’re read, print becomes part of our environment. It hangs on walls, sits on desks, and shows up in moments that matter, reminding people they’re part of something bigger than themselves. Print doesn’t just reach people. It roots them. The Power of Touch Tou...

At the end of every year, it's inspiring to take a look back at the creative print ideas that made us smile, pause, and say, “That’s clever.” From heartfelt community campaigns to packaging that turned heads, this year was full of reminders that print still has a magic all its own. Here are a few favorite ideas from the past year, projects that brightened spirits and showcased the creativity of print. A Welcome Kit with Heart More businesses and nonprofits are rethinking how they introduce themselves this year, and we love it. Instead of sending a generic brochure, some created full welcome kits with branded folders, handwritten notes, and small keepsakes. Others used mini booklets with team photos and a short “who we are” story. These weren’t sales pieces; they were relationship builders. They turned what could have been a transaction into a connection. Sometimes your first impression shouldn’t say, “Here’s what we do....

Did you know that acquiring new customers costs five times more than keeping the ones you already have ? That makes retention one of the smartest marketing investments you can make and one of the easiest to overlook. Building loyalty doesn’t happen by accident. It happens through consistent, personal touchpoints that show people they matter. And when it comes to creating those touchpoints, print remains one of the most trusted and effective tools you can use. Here’s how to turn this year’s customers into next year’s loyal fans using smart, strategic print marketing. 1. Start with Gratitude Before planning your next big campaign, take a moment to thank the customers, clients, or donors who made this year a success. A printed thank-you card or postcard makes that gratitude tangible. Unlike an email that disappears in a crowded inbox, a printed note sits on a desk, a bulletin board, or a fridge as a daily reminder that your organization values the rela...

When someone picks up your brochure, flips through your event program, or browses your booklet, they’re not just gathering information; they’re forming opinions. From the texture of the paper to the clarity of the layout, every design decision sends a message about your organization’s credibility, attention to detail, and values. In short: your print is your brand. And research proves it. 75% of people who receive printed materials recall the brand easily , compared to only 44% for digital ads. The Psychology of First Impressions Before a reader ever processes your content, their brain makes subconscious judgments about your professionalism and trustworthiness. A person’s impression of a product comes from its physical context: what it looks and feels like before they even engage with it. That’s the silent power of print. A program printed on heavy, matte stock communicates care and stability; a glossy brochure with clean folds suggests energy...

The calendar’s full, the deadlines are tight, and everyone’s trying to make a good final impression before the year wraps up. If you didn’t plan your marketing early this year, that doesn’t mean it’s too late to make your brand shine. Even a few small print pieces can help you stay visible, thoughtful, and connected during the busiest time of year. Here are five smart print ideas that work beautifully now and are worth bookmarking for next year’s plan. 1. Printed Thank-You Cards There’s something about a printed thank-you that never goes out of style.  Amidst this season full of mass emails and automated messages, a card with a short, handwritten note feels surprisingly personal. Use them to thank clients, donors, volunteers, or vendors. Keep the message simple: a warm “we appreciate you” and a reminder that you value the relationship. If you’re too busy to handwrite each one, try a hybrid approach: print a s...

What if your folded cards could work harder and more than once a year? For many businesses, they come out in December, do their job as holiday greetings, and then get forgotten until the next season. But folded cards have more staying power than that! They’re polite, tangible, and versatile: a tool you can use year-round to keep relationships strong and build loyalty. Here are four creative ways to put them to work. 1. A Warm Welcome for New Clients First impressions stick. A folded card tucked into a welcome packet, accompanied by a short note like “We’re glad you’re here,” sets a professional and thoughtful tone. Unlike an email, a card lingers on a desk or bulletin board, quietly reinforcing your brand long after the first handshake. 2. Reorder Reminders That Don’t Feel Pushy Nobody likes a hard sell. But a folded card with a handwritten note, “It’s about time for a refill. We’d love to serve you again,” ...