Maui Printing Company

Ever wondered what happens after you send a file to print? To most buyers, it feels like the project disappears into a black box until boxes arrive at the office. But the truth is, there’s a careful process happening behind the scenes that's designed to protect your investment, catch mistakes, and add the craftsmanship that makes print worth holding. This Thanksgiving week, it’s the perfect time to pull back the curtain and appreciate the unseen steps (and people) that make your print shine. Step 1: Prepress Checks Before a file ever touches a press, it goes through prepress. Fonts, images, bleeds, and colors are checked. If something’s off, it’s flagged. A proof (digital or physical) is created to confirm the piece before production. What if a typo or color issue could be caught before it ever hits the press? That’s precisely what prepress is designed to do — protect your project and your budget. Step 2: On the Press Once approved, yo...

You’ve got your message. You know who you want to reach. But then comes the tricky part: what format should you use? Postcards, folded cards, brochures, and beyond each have their strengths. And here’s the truth: the wrong format can quietly waste your budget, while the right one makes your message land with confidence. Let’s walk through your options so you can choose with clarity and avoid second-guessing. Flat Pieces: Fast, Bold, and Straight to the Point Picture this: a local gym runs a three-day flash sale. They print simple postcards, a bold headline on the front, and short details on the back. Within hours of delivery, phones are ringing. Why? Because the message fit the format. Flat pieces (postcards, rack cards, flyers) are best when speed and simplicity matter. They’re affordable, easy to distribute, and designed to be read at a glance. Could your message be said in under 10 words? If yes, flat might be your best fit. Folded Pieces: Laye...

Winning a customer is hard work. Keeping that customer is where real growth happens. Research shows it can cost up to five times more to acquire a new customer than to retain an existing one ( Harvard Business Review ). Yet too often, businesses focus on chasing the next lead while overlooking the ones they already have. Here’s the truth: a thank-you is more than courtesy. With the right strategy, it becomes the foundation of customer retention, keeping people engaged, loyal, and coming back again and again. Customer Retention Starts With Print Recognition Every customer wants to feel noticed. If they only hear from you when you’re selling, they’ll drift. Print gives you a chance to show recognition in a way that feels tangible. Imagine sending a card a week after a purchase: “We loved serving you! Here’s a reminder of what’s coming up next.” That single piece of mail not only thanks them, it tells them they matter. Loyalty Grows...

By the time December hits, mailboxes are overflowing with red-and-green cards and “Season’s Greetings” messages. Most are polite, predictable, and forgettable. If you’re going to spend the time and money on holiday print, why not create something people actually keep? The good news: you don’t need a huge budget or months of planning. A few smart design choices can help your holiday print feel fresh, memorable, and on-brand. Here are five ways to make sure your print stands out this season. 1. Go Beyond Red and Green. Traditional holiday colors work, but they also make your piece blend in with the pile. Choosing unexpected palettes can instantly set you apart. Think navy and silver for a polished, wintery feel. Or try plum and gold for something rich and elegant. Even a pop of teal or copper can give your piece a modern twist while still feeling festive. Quick tip: Pair one unexpected color with a metallic or textured accent. It signals creativi...

This time of year, gratitude means more than another inbox greeting. In November and December, your customers’ email is flooded with promotions, reminders, and automated holiday wishes. The risk? Your “thank you” disappears with a click. Print tells a different story. A card on the counter or a postcard on the fridge carries presence. It lingers. And when you combine the emotional weight of a tangible holiday message with smart strategy, you create loyalty that lasts well beyond the season. The Emotional Side of Holiday Print Think about the last time you received a handwritten holiday card. You didn’t just glance at it and move on. You paused. You might have smiled, shared it with someone in your household, or even displayed it. That small act gave the sender a place in your home and in your memory. Now compare that to a digital greeting. A quick open, a polite glance, and a click to delete. The difference is clear: print feels real. It’s...