Maui Printing Company

Mother’s Day has a way of tugging at heartstrings—and it turns out, that emotional connection matters just as much in flyer design as it does in holiday dinners and flower deliveries. Even though this year’s celebration has come and gone, the flyers we saw leading up to it revealed some smart strategies that deserve more than a one-day spotlight. From the messaging that clicked to the designs that customers actually responded to, here are a few takeaways from this year’s campaigns—and how you can apply them to your future print marketing. 1. Sentiment Over Sale The most effective flyers didn’t just advertise a Mother’s Day deal. They told a story—or at least started one. Whether it was a simple “Thanks, Mom” at the top of the flyer or a heartfelt quote woven into the design, the brands that prioritized emotion over promotion stood out. These flyers reminded people of who they were shopping for, not just what they wer...

Your print materials don’t just share information—they express who you are. Whether you’re designing brochures, business cards, or product packaging, the finishing choices you make can help your brand stand out in ways that are memorable, tactile, and entirely you. But not every technique fits every brand. What feels premium to one customer might feel over-the-top to another. Here’s how to think about pairing your brand’s personality with unique printing techniques that leave a lasting impression. The Bold and Energetic Brand You’re not trying to blend in—you want to get noticed. For brands with a high-energy identity—think entertainment, retail, hospitality, events—the goal is to attract attention fast. That doesn’t mean going over the top. It means choosing finishes that emphasize movement, light, or contrast. Examples to consider: Spot UV that highlights just one element (like a logo or product image) against ...

When Katie launched her small-batch bakery, she knew she needed to spread the word fast—but in a way that reflected her brand’s handmade, high-quality vibe. She tried posting on social media. Some local ads. Even a few community event booths. But it wasn’t until she sent out her first creatively designed flyer that things really started to stick. And not just any flyer. This one was folded like a six-panel recipe card, printed on a textured linen stock that felt warm and familiar to the touch. It opened with a headline that read, “A Little Sweetness Is Headed Your Way,” and featured real photos of her baked goods—with a tear-off coupon at the bottom that invited neighbors to “bring this in for a free cookie.” The response? Far better than she expected. Why Do Uniquely Printed Flyers Work? Flyers might get overlooked if they look—and feel—just like everything else. But the moment they break from the norm, they get noti...

Flyers have long been a staple of marketing. But in a fast-moving, tech-savvy world, today's most effective flyers are doing more than announcing events or listing promotions—they're connecting print with digital. If your flyer isn’t built to engage beyond the page, it might be missing its full potential. Below are some common problems with traditional flyer design—and modern, technology-driven solutions that can take your marketing to the next level. Problem: Your flyer ends the conversation instead of continuing it Solution: Use QR codes to bridge print and digital QR codes are no longer clunky or obscure. Now, they’re one of the most reliable ways to take a customer from physical print to digital action. Tips for making QR codes work: Send people to a mobile-friendly, purpose-built landing page Use QR codes to share more detailed content like product videos or menus Add UTM codes so you can track how many scans you’re getting QR usage...

Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most cost-effective and attention-grabbing tools in your marketing mix. The trick? Knowing what most people miss. Here are five flyer design strategies that often go overlooked—and how you can use them to your advantage. 1. Headlines Don’t Have to Explain—They Have to Stop People Your headline isn’t a label. It’s a hook. A lot of flyers start with something safe: “Annual Clearance Sale” or “Join Us for Our Spring Open House.” That’s fine—but it’s also forgettable. If you want someone to actually read your flyer, the headline has to stop them in their tracks. Some options to consider: Ask a question: “Tired of Overpaying for Car Repairs?” Use urgency: “This Weekend Only. No Extensions.” Go bold: “You Bring the Crowd. We’ll Bring the Firewo...

Print has long been one of the most trusted tools in the sales and marketing toolbox—and for good reason. It’s tangible, memorable, and capable of making a strong impression. But the way print performs depends entirely on how it's used. Too often, materials like brochures, flyers, or rack cards fall short—not because print doesn’t work, but because the strategy behind them wasn’t clear. When print is built on outdated assumptions, it becomes a missed opportunity. Below, we’re busting six common myths about print marketing and replacing them with strategies that actually help you sell. Myth #1: “Everyone's online now—print is outdated.” Fact: Print hasn’t gone anywhere. In fact, the physical nature of printed pieces gives them staying power. According to Adobe, it takes 5 to 7 impressions before someone remembers a brand, and print can be one of the most consistent ways to create those impressions ( Adobe ). Use pri...

Flyers are reliable and efficient. But sometimes, your message deserves more than a quick glance. That’s when folds come in—not just as a design flourish, but as a practical solution. Here’s how to tell when it’s time to move beyond the basic one-sheet—and what kind of folded format fits the job. When One Panel Isn’t Enough Sometimes, your flyer doesn’t need to be clever—it just needs more room. If you’ve ever wrestled with shrinking down text, cramming multiple offers, or leaving out helpful details because space ran out, that’s a sign it’s time to go folded. A tri-fold layout can divide your content into digestible panels. An accordion fold works beautifully when there’s a natural sequence to what you’re saying—like a process or a timeline. And for designs where you want a central reveal, a gatefold offers that moment of visual drama. These aren't upgrades for the sake of appearance....