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Why Your First Print Piece of the Year Matters More Than You Think

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The first week of January feels like a reset for nearly every business. People tidy their desks, clean out inboxes, map out goals, and, knowingly or not, make quick judgments about the companies they plan to work with this year. That’s why your first printed piece of the year carries more weight than most people realize. It’s not just paper. It’s your reputation, your readiness, and your professionalism arriving in someone else’s hands. And it shows up before you ever get the chance to explain yourself. A First Impression You Can’t Undo Research shows that first impressions are incredibly sticky, and people often form them faster than they think. One study highlighted by LiveScience explains why these early perceptions are so hard to reverse. A strong first impression becomes the lens customers use to interpret everything else you do. That’s exactly why the first printed piece you send, whether it’s a postcard, brochure, welcome l...

Start 2026 Strong: 5 Print Projects to Kick Off the New Year

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Better Print for a Better 2026 The year may be ending, but your next chapter is just getting started. The decorations are coming down, the calendars are fresh, and the possibilities feel wide open. Whether you’re running a business, leading a team, or organizing community events, the new year offers one simple promise: a chance to start strong. And nothing helps you do that quite like print. Print is physical. It’s motivating. It’s the kind of communication that sticks around long after the resolutions fade. Here are five smart print projects to help you begin 2026 with focus, energy, and momentum. 1. Refresh Your Brand Materials The new year is the perfect time to make sure your print pieces reflect who you are now, not who you were five years ago. Update your brochures, business cards, stationery, and signage with current branding, new photography, or refined messaging. Even small updates, like updated colors or a new tagline, can make your materials ...

A Season for Gratitude: 10 Ways to Say Thanks (No Sales Pitch Required)

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The holidays are more than a season of giving. They serve as a reminder of how much we’ve already received. The customers who trust us. The coworkers who make long days lighter. The partners and neighbors who believe in what we do. It’s easy to move quickly through December, checking boxes and meeting deadlines, but taking the time to say thank you changes the tone of the season —and sometimes even the year ahead. Here are 10 ways to express genuine gratitude, no discount codes or “special offers” required. 1. Create a Wall (or Table) of Gratitude Whether you run a business, nonprofit, or classroom, create a space for people to share what they’re thankful for. It could be a physical bulletin board, a wall of sticky notes, or a printed tabletop display where team members, customers, or visitors can add their own words of appreciation. When people see gratitude displayed, it spreads. 2. Celebrate Your Team The end of the year can feel ...

The 5 Most Common Print-Ordering Mistakes (and How to Avoid Them)

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Ordering print should feel exciting, not stressful. But with so many details to consider (paper type, file setup, proofing, and deadlines), even experienced print buyers can stumble. The good news? Most print-ordering mistakes are easy to avoid once you know where they come from. Here are the five most common ones, along with simple ways to ensure your next print job runs smoothly from start to finish. 1. Waiting Too Long to Place Your Order It’s the mistake everyone makes at least once: waiting until the week of an event or promotion to order materials. Printing involves more than just running paper through a press. There’s time for proofing, trimming, folding, and delivery, and during busy seasons (like year-end), production schedules fill up fast. How to avoid it: Build extra time into your plan. For most projects, place your order at least one to two weeks before you need it. If you’re unsure about the timeline to expect, ask us early. We’ll hel...

An Ode to Print: Unexpected Ways Print Brings People Together

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In a world that moves too fast, print asks us to pause. To notice. To remember. While digital messages rush past, print stays: holding stories, memories, and meaning in its quiet, tangible way. It’s how we mark moments, share gratitude, and remind each other that connection isn’t measured in clicks, but in care. A Shared Experience in a Fast-Paced World When was the last time you watched someone open a piece of mail and genuinely react? There’s something about a physical message that brings people together. A letter passed around an office. A community newsletter left on a coffee shop counter. A poster that draws people to an event. Unlike digital messages that vanish as soon as they’re read, print becomes part of our environment. It hangs on walls, sits on desks, and shows up in moments that matter, reminding people they’re part of something bigger than themselves. Print doesn’t just reach people. It roots them. The Power of Touch Tou...

Printed Pieces That Made This Year Shine

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At the end of every year, it's inspiring to take a look back at the creative print ideas that made us smile, pause, and say, “That’s clever.” From heartfelt community campaigns to packaging that turned heads, this year was full of reminders that print still has a magic all its own. Here are a few favorite ideas from the past year, projects that brightened spirits and showcased the creativity of print. A Welcome Kit with Heart More businesses and nonprofits are rethinking how they introduce themselves this year, and we love it. Instead of sending a generic brochure, some created full welcome kits with branded folders, handwritten notes, and small keepsakes. Others used mini booklets with team photos and a short “who we are” story. These weren’t sales pieces; they were relationship builders. They turned what could have been a transaction into a connection. Sometimes your first impression shouldn’t say, “Here’s what we do....

5 Ways to Turn This Year's Customers Into Next Year's Fans

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Did you know that acquiring new customers costs five times more than keeping the ones you already have ? That makes retention one of the smartest marketing investments you can make and one of the easiest to overlook. Building loyalty doesn’t happen by accident. It happens through consistent, personal touchpoints that show people they matter. And when it comes to creating those touchpoints, print remains one of the most trusted and effective tools you can use. Here’s how to turn this year’s customers into next year’s loyal fans using smart, strategic print marketing. 1. Start with Gratitude Before planning your next big campaign, take a moment to thank the customers, clients, or donors who made this year a success. A printed thank-you card or postcard makes that gratitude tangible. Unlike an email that disappears in a crowded inbox, a printed note sits on a desk, a bulletin board, or a fridge as a daily reminder that your organization values the rela...