Maui Printing Company

Trade shows are about more than being seen. They’re about being remembered. While digital tools can help you plan and follow up, it’s the printed materials attendees carry home that often leave the strongest impression. From booth displays to handouts, smart print strategies can turn casual conversations into real business opportunities. Here’s a step-by-step guide to making the most of your trade show presence with print. Step 1: Build Anticipation Before the Show Your impact at the show starts weeks earlier. Imagine a potential client arriving with your postcard already tucked in their bag. A simple pre-show mailing can make your booth the one they look for when the doors open. Send an invitation with your booth number, highlight a product demo, or include a coupon they can redeem if they stop by. If you’re hosting a VIP reception or workshop, printed tickets or passes make the event feel tangible and exclusive. Adding a QR code that links to booth ...

October is the sweet spot for holiday marketing. Start now, and you’ll reach customers before the season gets crowded and be able to take advantage of longer lead times for design and mailing. Wait too long, and you’ll likely face higher costs, rushed campaigns, or even missed opportunities altogether. And here’s something to keep in mind: direct mail averages a 4.4% response rate compared to just 0.6% for email , and 72% of consumers prefer promotional mail over digital messages. Nearly eight in ten say they find print more trustworthy than online ads . In other words, this is the moment to let print work hard for you. 1. Send Postcards Before the Rush Postcards are one of the simplest, most effective ways to launch your holiday promotions. They work well for early-bird sales, event invitations, or just planting a reminder about your brand before the season takes off. Tip: Don’t stop at one. A short series of postcards (say one in October, anothe...

When you only have a few seconds and just a few feet of space, every word matters. That’s the challenge with banners. They don’t have room for fine print or paragraphs. They need to grab attention, get to the point, and spark action fast. If you’ve ever stared at a blank layout wondering what to say, this list is for you. Here are some of the most effective power words and messaging styles to help your banner work harder, not just hang there. The “Look at Me” Words You have one job in the first second: get noticed. Words that create curiosity, urgency, or excitement tend to pull people in. Try words like: Free Now New Limited Today Only Big Exclusive VIP Instant Sale These don’t just sound bold—they act like magnets. Use them in headlines or standalone calls-to-action. The Action Drivers Once someone notices your banner, the next step is telling them what to do. These verbs give your message momentum: Visit ...

Dear You, We haven’t officially met, but chances are you’ve seen me around. Hanging outside your favorite coffee shop. On a fence at your kids’ school. Maybe stretched across a brick wall, promoting an event you didn’t know you needed to attend. That’s the thing... I don’t need a password or a pop-up. I just need a little space. And when you give me that, I show up. Big. Bold. Unmissable. Let me introduce myself properly: I’m your banner. And I still matter. I'll prove it. I Don’t Disappear After a Scroll I don’t compete with cat videos or flashing ads. I don’t vanish if the Wi-Fi’s down. I’m not limited by screen time or buried in tabs. I live where your audience does: on sidewalks, in lobbies, at street corners, and sports fields. I’m right there with them, saying what you want to say, again and again, without skipping a beat. If your message is important, I help it stay put. I’m Buil...

Whether you’re promoting a big event, a new service, or a special sale, banners are one of the most effective tools to get your message out. But if you don’t order them often, the details can get confusing, especially when it comes to sizing, finishing, or file setup. Here’s a roundup of frequently asked questions to help you feel confident, prepared, and ready to place your next order with ease. What’s the standard size for a banner? There’s no universal “standard” size, but there are popular formats based on use. If you’re creating a banner for outdoor visibility, something like 3' x 6', 4' x 8', or 3' x 10' is commonly used. These sizes are big enough to read from a distance but still manageable to hang. For indoor retractable banners, 33" x 80" is a classic—tall enough to grab attention but narrow enough to carry and store easily. Still not sure? The easiest way to choose a size is to measure your space or i...

If you're planning a banner for an upcoming event, campaign, or display, there's one question that will make everything else easier: Is this going indoors, outdoors, or both? It sounds simple, but answering that question upfront helps you choose the right materials, finishing, and hardware to make your banner look great, stay put, and last as long as you need it to without overspending. Let’s break down the key differences so you can match your message to the environment, avoid common frustrations, and get exactly what you need the first time. Why Indoor and Outdoor Banners Aren’t Interchangeable Every banner is designed for a purpose, and just like choosing between sneakers and snow boots, your banner choice should match the conditions. Indoor banners are made for controlled environments like lobbies, hallways, conference rooms, gymnasiums, and trade show booths. Because they don’t need to stand up to wind, sunlight, or moisture, the materials can be ligh...