5 Areas to Focus on for Business and Marketing Success

Did you know that as of early 2023, the share of companies' revenue spent on marketing in the US reached 10.9 percent – a result significantly above the global figure?


Why do companies choose to invest so much of their budget and resources into marketing? Because a strong marketing strategy is essential for a successful business!


Help your business thrive by looking at five areas of marketing strategy that are key to business success.


Pay Attention to These 5 Factors in Your Marketing Strategy


1. Lead Generation


One of the most pertinent roles of marketing within a business is to find leads and work towards hooking them in as new customers.


Collecting qualified leads takes effort, so it's essential to approach it strategically. Research your competitors and other trends within your field to keep your marketing tactics fresh and exciting for customers. Additionally, use tools to measure the response rate of different marketing products on your customers to determine which ideas resonate the best with them.


2. Customer Retention


Once you've successfully converted a lead into a customer, marketing has the power to keep that customer loyal to your company's products or services. 


To foster lasting relationships with existing customers, focus on strategies like creating unique mail pieces for pre-existing customers, offering discounts on a second purchase, or sending out follow-up emails to make your current customers feel appreciated and noticed.


3. Branding Consistency


Consistency is critical to your branding efforts. 


Creating a style guide is one way to avoid inconsistency within your marketing materials. The guide should include the preferred language style and tone of voice used in the company, the brand's signature acceptable fonts, certain ways the logo should and should not appear, and more. 


In addition to creating and using a style guide, ample communication between all team members and departments is essential to ensure that the messaging and appearance of your marketing materials are consistent and recognizable to customers. 


4. Strategic Risks


While sticking to proven strategies may feel safe, avoiding calculated risks can stifle growth and innovation in your marketing endeavors.


Embrace a culture of experimentation by exploring new marketing techniques and approaches.


You don't have to go all in all at once. You can try some moderate risk-taking by researching and monitoring trends in your field, slowly implementing a few new ideas alongside your current strategies, and measuring the results to see which campaigns are most effective. 


5. Employee Retention


Your marketing team's expertise and knowledge are invaluable assets. However, high employee turnover can disrupt productivity and drain resources.


Prioritize employee retention by offering competitive wages, attractive benefits packages, and opportunities for professional growth. Streamline the training process to minimize disruptions and empower team members to focus on their core responsibilities. You can cultivate a cohesive and effective marketing team by fostering a supportive and nurturing work environment.


With these things in mind, your marketing strategies will flourish and continue to increase the company's success. Contact our company for more advice and assistance with your marketing needs!

Comments

Post a Comment

Popular posts from this blog

3 Powerful Tricks to Learn New Skills Faster

Image
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy Though few people like it, change never stops. Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.” Whether you enjoy change or not, the pace of change marches ahead at an ever-increasing pace. Here is a statistical snapshot of what that looks like: 94% of the internet workload will be processed on the cloud by the end of 2021 It is estimated that 70% of all automobiles will be connected to the internet through the Internet of Things by 2023 By 2030, the fully and semi-automatic car market will be worth $26 billion Artificial Intelligence is slated to replace around 85 million US jobs by 2025 The world has produced 90% of its Big Data (or extensive data sets) in the past two years Does that feel overwhelm...
Read more

6 Winning Direct Mail Campaigns

Image
Direct mail offers results that other channels just can't match. According to a recent study, direct mail has a response rate as high as 9% . However, there are always ways to engage your audience better and improve your mailers' effectiveness. These methods below catch your recipents' attention and increase the chances that they'll read and respond to your direct mail piece.  6 Winning Direct Mail Campaigns 1. Instill Curiosity with a Quiz Do you worry your direct mail envelopes are going in the trash unread? Take a page from Harvard Medical School's playbook. In a recent mailing to woo subscribers for their Harvard Heart Letter newsletter, they put a heart health quiz on the front. The answers to the three-question quiz were inside the mailer, giving recipients a reason to open. 2. Benefits, Not Features As marketers, it's so easy to get caught up in promoting all the neat features of your product. Your readers, however, don't care about th...
Read more

The Ideal Length for Tweets, Facebook Posts, and More

Image
You've taken the time to collect your thoughts. You've carefully outlined your ideas, your theme, and the overall tone you'd like to communicate. Wouldn't it be nice if people actually read it? Better make it quick! Generation Z, born after 1996, is already emerging from the shadow of millennials. Making up a quarter of the U.S. population, they will account for 40 percent of all consumers by 2020. Gen Z processes content faster than other generation, especially considering most can sort through piles of information using four screens simultaneously. Although their options seem limitless, their time is finite. Gen Z consumers have an average browsing attention span of eight seconds (as compared to twelve seconds for millennials). Make Every Word Count As lead time decreases, efficiency must increase. How do you evaluate the "right" speed for sharing? Research has answers! Here are some research-based guidelines on the ideal length...
Read more