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From Protection to Promotion: The 3 Levels of Packaging

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Your company’s packaging design plays a vital role in your marketing efforts. Most American consumers (72%) agree that a product’s packaging design influences their purchasing decisions. Therefore, investing in quality design and materials can help customers easily recognize your products and distinguish them from the competition.  One way to focus your efforts when creating effective and memorable packaging is to think through the three levels of packaging: primary, secondary, and tertiary.  What to Know About the 3 Levels of Packaging Read on to learn about each level and how it can help you promote and protect your products. 1. Primary Packaging Primary packaging is the initial container that directly holds the product itself. The fundamental goal of primary packaging is to preserve and protect the product, ensuring that it reaches the customer in its ideal condition. Examples include the can or bottle of a beverage, the bag containing potato chips, or the cardboard b
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The Power of Promotional Products

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When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets. Promotional products represent a strategic option, with 85% of people saying they are more likely to do business with a company after receiving such items.  These products range from everyday items to unique gifts, all customizable with your company’s logo, slogan, or colors. They come in various sizes and styles to meet diverse needs and budgets, making them a versatile choice for enhancing brand visibility and engagement. 3 Major Benefits of Promotional Products Read on to learn some of the best promotional product benefits! 1. Brand Visibility The first significant benefit of using promotional products is increasing your brand visibility. Whether you think of it as brand visibility, brand recognition, customer awareness, or simple advertising, handing out products that carry your company’s logo, name
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5 Trends Shaping Corporate Stationery

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In the world of corporate branding, stationery plays a pivotal role in shaping the identity and professionalism of a business. From business cards to letterhead, each piece of stationery reflects the brand's values and aesthetic. If you are planning to update your stationary in the near future, these trends not only enhance visual appeal but also ensure that your brand stays relevant and impactful.  5 Design Trends in Corporate Stationery 1) Eco-Friendly  Being environmentally conscious is a significant trend. Consumers, especially Gen Z and Millennial customers, are increasingly focused on purchasing from environmentally responsible companies that care about their environmental impact. To align with this trend, consider utilizing: Sustainably sourced materials , e.g., paper sourced from sustainably managed forests, such as those certified by the Forest Stewardship Council (FSC). Recycled materials , e.g., paper made from recycled materials. Biodegradable and com
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5 Tips for Incorporating Storytelling into Print Marketing

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Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever. Your company's story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people remember stories 22 times better than facts. So, why not leverage the power of storytelling in your business marketing?  5 Strategies for Integrating Storytelling into Your Print Marketing Sharing your company's story has the power to build, grow, restore, empower, and connect. Here are five ways to start incorporating storytelling into your print marketing.  1. Company Origin Share the who, what, when, where, why, and how of your company's beginnings. Add a unique twist or perspective to make your story stand out. Include images to bring your story to life and connect with your audience visually. 2. Testimonials Let your satisfied customers speak for you to gain buy-in and credibility! By using te
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9 Steps for Planning a Seasonal Marketing Campaign

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Seasonal marketing campaigns capitalize on the unique opportunities presented by specific times of the year, such as holidays, changing weather, or cultural events. Whether you're a small business owner or a marketing professional, planning a successful seasonal marketing campaign is an effective way to attract new customers, retain existing ones, and increase sales during specific times of the year. Drive Results for Your Business with These 9 Seasonal Marketing Steps Here's how you can effectively plan and execute a seasonal marketing campaign. Step 1: Define Your Goals Before you kick off any marketing campaign, take the time to define your goals clearly. What specific outcomes are you aiming for with this seasonal campaign? Whether boosting sales, attracting new customers, or enhancing brand recognition, having well-defined goals will serve as your North Star, guiding you through the planning process. Step 2: Identify Your Target Audience Understanding the a
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Get Noticed with These 9 Out of the Box Print Marketing Ideas

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While digital marketing has dominated the advertising world in recent years, it's essential not to overlook the power of print.  Print marketing can be a refreshing change from the constant bombardment of online ads, emails, and social media posts. 56% of all consumers trust print marketing more than any other advertising method. Plus, it allows you to reach potential customers who may not spend much time online. Make Your Mark Today with Print! If you're ready to make a lasting impression with your marketing efforts, here are nine out-of-the-box print marketing ideas to get you noticed. Oversized Mailers Think big! Oversized envelopes have the greatest household return on investment (37%) over other mediums like postcards and letter-sized envelopes (29%).  You can use this extra space to showcase your brand, products, or services in a visually appealing and compelling way. 3D Pop-Up Cards Bring that same wonder and surprise of 3D pop-up books to your print mar
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Top 10 Reasons Why Packaging Is Important in Brand Building

Packaging is like the silent hero of brand building, quietly shaping perceptions. While companies hustle with advertising and promos, packaging silently weaves brand identities. In today's competitive market, packaging reigns supreme. It shields the product and wields marketing magic.  Discover the Top 10 Reasons Why Packaging Rules in Brand Building First Impression Packaging is often the first touchpoint that consumers have with a brand. It is your chance to make a positive and memorable first impression on potential customers. A well-designed and attractive package can grab their attention and entice them to learn more about your product. Differentiation Packaging can be the differentiating factor for your brand in a sea of similar products. A unique and eye-catching package design can make your product stand out on store shelves and create a lasting impression on consumers. Brand Identity Packaging is an excellent way to express your brand's identity and
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