Why Establishing Your Brand as an Authority is a Top Goal

With every piece of marketing collateral you create, you're essentially trying to accomplish two key goals. Yes, you're always trying to inform members of your audience about the products or services that you offer - or the ones that you're about to launch. But at the same time, you need to do something much more powerful. Something that, if executed correctly, can help guarantee that yours is a brand with the ability to stand the test of time.
You need to establish your brand as an authority - not just in the context of what you have to offer, but within the larger sense of the industry that you're operating in. If this isn't already one of your top goals, it should be for a number of essential reasons.
The Power of Brand Authority
To better understand the importance of brand authority, consider the following two statistics. According to one study, 45% of your brand's image (meaning what people think and feel when they encounter it) can ultimately be attributed t…

The Magic of Dialogue

Who doesn’t love a great conversation? There’s something compelling about swapping stories, sharing hurts, and multiplying joys as we connect together each day. Companies are finding the catalyst to true connection often comes through listening.
Marketing and editorial strategists Michelle Horowitz and Kendall Meade believed so strongly in conversation that they launched an entire online platform called InTELLects to grow real-life interactions that promote conversation, creativity, and community:
“I’m energized by making connections and asking people deeper questions,” says Michelle. “It’s how I learn, and it’s how I grow.”
InTELLects features notable leaders, thinkers, and change agents, building a community of mentors and offering users the chance to ask questions – any questions – to grow the collective conversation. The co-founders believe authentic discussions pave pathways to clarity, grow existing communities, and instigate this new universal truth: “ask, and you shall succeed.” …

Women Leadership Matters in Business

There are plenty of lists in business and the news. However, they frequently only represent one half of the human race with men. The fact is, women can be just as tremendous as business leaders, and they are showing their capability daily. Here are five women we all can take a lesson from in how they function and perform as leaders and would provide great case studies if the higher education system would recognize them:
1. Mary Barra
General Motors has been in the heat of regulatory and litigious battle over faulty car ignitions that were known by its management to exist but were allegedly tolerated for cost savings. However, it has been Mary Barra who has been at the helm of the company leading it back on the correct path. And Barra is no stranger to the car world. She worked her way up from the bottom through engineering and then through administrative management as an insider. She is the most powerful American car company CEO yet most American drivers know nothing about her.
2. Ginni …

7 Reasons Why Data is Important for Your Business

In 1854, the idea of clean sanitation in London was generally non-existent in the urban setting. There was no such thing as running water; average people had to get their water supply daily from a local street hand pump. As a result, pests and disease spread quickly, which was the case with a cholera outbreak in London's Soho district at the time.
Focus In on the Problem
At first, no one could quite figure how cholera was infecting people, and the common thought blamed vapors or people's breathing. John Snow, a doctor already well established in London circles and practice, focused on a hypothesis that cholera was spread by shared water. However, many of the other doctors and officials thought a water-borne disease idea was a silly concept.
Because the authorities at the time needed convincing with greater evidence and the local cholera epidemic was spreading and killing more and more, Snow devised the idea of taking already known data and combining it with a local map. He alread…

How to Lead by Example

As a leader, the people you supervise watch your every move. To gain their confidence and trust you must provide an example they will want to follow. You could lead via a system of punishments and coercion, of course, if accelerating turnover is your hobby. But motivating them positively is a much better way to go.
To that end, here are 6 examples you can use to become the type of leader that people want to follow.
1. Do not think of them as workers only.
It’s important to keep in mind that the people working under you have bills to pay, troubles to cope with, and possibly a personal tragedy or two in their lives. Approach them with respect and be kind, knowing that they may be going through hard times.
2. Take the time to make them feel special.
It may seem corny, but try keeping notes on the people working under you, just one fact about each of them. It could be something you overhear in the hallway- perhaps a hobby, a favorite musician, a peculiar interest. You can use this information …

A Single Red Feather

It was a brilliant start to a lasting legacy. Conference organizers work hard to stage successful events, helping worldwide professionals network in meaningful ways, with long-lasting benefits. One international conference intentionally introduced certain attendees online before their event. But there was a problem. How would this cohort take their connection offline in a sea of 8,000+ people?
Perhaps a simple, visible strategy would work: these participants placed a single red feather in their name badge. Red feather attendees committed to seek each other out in friendly, approachable, non-threatening ways. By the close of the conference, curiosity and goodwill drove hundreds of new people to request a red feather and to join this informal circle of friends. Why? Because everyone needs a great network to lean on!
Collect Relationships, Not Just Business Cards
Networking is important! A recent LinkedIn study revealed that 70 percent of people in 2016 were hired at a company where they ha…

The Best Employee Benefit

"Quality is much better than quantity.
One home run is much better than two doubles."
- Steve Jobs
The Best Employee Benefit
Work is life, and life is work. While most people wouldn’t say work defines them, employment certainly influences the pleasure or pain we experience. The average individual will spend more than 90,000 hours working in their lifetime. But we’re not necessarily enjoying it. Up to 80% of people are dissatisfied and 40% of people say their job is “very or extremely stressful.” Since work is a fundamental part of our existence, shouldn’t we seek to enjoy it more?
Millennials seem to think so; in fact, 60% of 2015 grads would rather work for a company with a positive social atmosphere even if it meant a lower paycheck. People are recognizing that today’s best jobs include not only great salaries and benefits but also a positive experience of fun and fulfillment. When employees are energized and engaged, they produce higher quality work. Keep in mind that over 80…