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Never Underestimate the Value of Good Relationships

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Tattly was started almost on accident. Design blogger Tina Roth-Eisenberg was looking at the temporary tattoos her daughter received at a birthday party, and was disappointed by the uninspiring fake tattoo designs available. She had many talented artist friends due to an artistic coworking space she'd recently founded. Bringing these folks together to create a new product seemed a natural fit.
Soon after, she had a range of high-quality temporary tattoo designs that she was offering for $5 a piece. In addition to artists from the coworking space, she solicited work from artists who she knew online through her popular design blog. 
Two months after beginning work, Tattly launched with 16 designs. The company has grown quickly, with their designs showing up everywhere from high-end retailers like Macy's to the Tate Museum and the gift bags at the annual White House egg hunt. Over 8,000 retailers now carry Tattly temporary tattoos. Roth-Eisenberg's success is due as much to suc…

Never Underestimate the Value of Good Relationships

Image
Tattly was started almost on accident. Design blogger Tina Roth-Eisenberg was looking at the temporary tattoos her daughter received at a birthday party, and was disappointed by the uninspiring fake tattoo designs available. She had many talented artist friends due to an artistic coworking space she'd recently founded. Bringing these folks together to create a new product seemed a natural fit.
Soon after, she had a range of high-quality temporary tattoo designs that she was offering for $5 a piece. In addition to artists from the coworking space, she solicited work from artists who she knew online through her popular design blog. 
Two months after beginning work, Tattly launched with 16 designs. The company has grown quickly, with their designs showing up everywhere from high-end retailers like Macy's to the Tate Museum and the gift bags at the annual White House egg hunt. Over 8,000 retailers now carry Tattly temporary tattoos. Roth-Eisenberg's success is due as much to suc…

Brochures: An Incredibly Effective Marketing Tool

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Sometimes things become trends for a reason. Case in point: brochures. Brochures are still incredibly effective marketing tools. Why? 
Because Brochures Have Versatility to Spare
Brochures are the perfect supplementary tool to give to someone to clue them into more information about your product or service WITHOUT having to rely on the internet. Did you just come across someone at a trade show or other event? Give them a brochure. Did you just have a walk-in that you weren't expecting but don't have time to dive into the deep details you need to make a sale? Give them a brochure.
Any good salesperson can tell you that the number one rule of marketing is "always be prepared," and a brochure allows you to do precisely that.
Because It's A Marketing Tool in More Ways Than One
Another one of the most important reasons why brochures are still incredibly effective comes down to the many ways in which they can be used beyond straight selling. Yes, this is a great way to give…

Keeping Employees Engaged During the Dreaded Month of January

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Returning to work after the fun and exciting Christmas season can feel like an uphill battle. If you really want to keep your employees happy, healthy, and engaged during the dreaded month of January, there are a number of essential things to keep in mind.
Encourage Your Employees to Spend Time Outside
Part of the reason why January is so terrible for so many people comes down to SAD, or "Seasonal Affective Disorder." It's a very specific type of depression that relates to changes in the seasons and is often brought about by how cold and dreary January has a tendency to be.
The key to combating this is, thankfully, a simple one - encourage your employees to get outdoors as much as possible. Take them out for lunch at that great new restaurant down the block and insist that you all walk there. Get as much natural light into your workplace as possible. Even getting just fifteen minutes of quality sunlight exposure every day can have a big impact on their mood and their produc…

Motivation Matters

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Motivation matters. Why? Because without it we fail to thrive. Lack of motivation is linked to lethargy, depression, and higher employee turnover. In contrast, studies show goal setting (even goals WITHOUT attached financial incentives) improved worker performance by 12 to 15%. How well you can motivate yourself or others can have a substantial effect on the pleasure and profit you experience.
Drive and Thrive: Kicking Motivation into High Gear
How do you increase motivation, especially for tasks that aren’t always fun? Dan Pink, the author of Drive: The Surprising Truth About What Motivates Us, says recognizing what types of motivation work in varying situations can be helpful. For example, while simple extrinsic motivators (bonuses, team incentives, public recognition) are often helpful for linear, task-oriented projects, these “carrot and stick,” conditions are not always best: 

“The trouble is . . . that for work that is non-routine, for work that isn’t algorithmic but is more concep…

Family Support is Key for Succession in a Family Business

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Running a successful family business inevitably comes to a critical decision - how to continue the business when the current business owner decides it is time to retire and step away? Some decide to shut the business down. Others sell it to an outsider. Still, others decide to groom a family member to take over, but this can be fraught with risk if the young person turns out to not be interested, prepared, or the right fit.

Ready for a Change

Virenda Gupta found himself in a critical decision place when he was ready to enjoy the rewards of his own hard work building his property tax consultancy. Founded in 1986, RETC was a well-run operation that had taken years and years of dedication, especially in the highly technical accounting world of tax advising. But it was time for Virenda to travel, see family, go back to his historical home in India for visits, and reap some rewards for a change. However, RETC needed to still be managed and directed.

Positioning for Success

Virenda's son, A…

Understanding Intent versus Impact in the World of Marketing

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It is essential to understand as much about your audience as possible, especially the differences between "intent" and "impact" in the world of marketing. Intent is something that you have total control over - it's what every font selection, every color choice, every turn of phrase and every piece of collateral is ultimately building towards. Impact, on the other hand, is something else entirely. Making an effort to understand the difference between these two concepts is the key to maximum success moving forward.

It All Comes Down to Perspective

The major difference between intent and impact ultimately comes down to a matter of perspective, or an acknowledgment that sometimes a statement (or in this case, a marketing message) isn't necessarily as "black and white" as you may have thought it was. In addition to knowing who the people you're marketing to actually are, it's important to understand as much as you can about the way they think.

Bef…