Posts

5 Tips for Outstanding Direct Mail Design

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With any direct mail piece, the goal is to entice people to respond to your offer. But with great direct mail pieces, you can hook them before they even get to the offer. Engage people’s curiosity from the moment the mail piece gets into their hands. Here are seven tips for capturing readers at the outset: 
1 Use the upper right-hand corner. This is a tip lifted from the playbook of highly effective catalogers. The upper right-hand corner is where our eyes go first.  Then our eyes proceed along the top of the page, then continue down to the rest. Use the upper right-hand corner to place teaser copy or compelling data such as “99% customer satisfaction rate!”
2 KEEP IT CLEAN. When the layout is cluttered, it’s hard for people to focus on any one thing. Use white space to draw the eye and make information easy to absorb. Instead of heavy blocks of text, consider using bulleted or numbered lists. 
3 TAP INTO BRAIN SCIENCE. The following techniques use brain science to capture attention and eng…

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

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While it's true that your brand's reputation will play a significant role in an essential factor like word-of-mouth, the real power of paying attention to what people are saying about you runs a bit deeper.

The Importance of Reputation Management: Facts and Figures

Consider the following statistics to help paint a vivid picture of the situation you're dealing with:

According to one study, an incredible 74% of people now consult Yelp or a similar service when looking for some type of business or service provider - even if they plan on carrying on a relationship exclusively in "real life."
The above statistic may actually be on the conservative side - another study indicated that 97% of consumers say that they read online reviews about local businesses on a regular basis before deciding whether or not to make a purchase.
Speaking of which, a one-star rating hike on a service such as Yelp often equates to a 5% to 9% rise in overall revenue. Let that sink in for just a s…

3 Gems for Small Business Owners from Jack Ma

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At a recent business leader meeting put on by American Express, Jack Ma from the Alibaba Group was the guest celebrity speaker. The reason why was that Mr. Ma was invited to share a bit of his wisdom and advice, particularly to small businesses. American Express has been maintaining a campaign of supporting and driving sales to small businesses to help them grow nationwide.

A Little Bit of History

Jack Ma did not come from well-established roots like, for example, President Trump. Ma was born and raised in mainland China, competed against thousands of others for a rare spot in the Chinese university system, and could not find regular employment many times. Then, with a spare moment of luck, he was exposed to the internet and realized nobody had catered websites to the Chinese. From there, his success took off, most notably with Alibaba.com.

Simple Gems of Advice

In his speech, Mr. Ma focused his advice to small businesses on three points:


He advised business owners and those considering t…

That Cranberry Drink of Yours Might be 87 Partnership Years Old

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The typical perspective taught in business class is that one must compete against other similar businesses to obtain, hold onto, and grow a market share. And for that to happen, either the market must be new, or someone has to give up some of their market shares to make room for a new business. However, while this "top dog" approach is treated as the norm in capitalism, it's not always the best approach to business success.

Making Cranberries Successful

The Great Depression of 1929 began because of a stock market crash and a sudden loss of cash liquidity. As a result, both successful and not so successful businesses were destroyed when the crash occurred.

However, in 1930, amidst the worst economic condition the U.S. had seen and with thousands out of work, the Ocean Spray Cooperative was started in Massachusetts. This cooperative venture, started by three separate cranberry farm growers, was the result of a smart and realistic realization that going it alone in the post-c…

If You're Not Already Blogging, Now Would Be an Excellent Time to Start

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Many people fail to realize just how important blogs are to a successful business because they still think about what blogs used to be. In the early days of the internet, many blogs were essentially "live journals." If you wanted to read about what a trendy high school girl was having for lunch with her friends, she probably had a Blogspot blog that would let you do just that.

But today, blogging has become much more powerful and is one of the best ways to connect with your target audience.

The Power of Blogging: Breaking It Down

It's been said that an incredible 79% of shoppers spend half of their shopping time researching products on the internet. While it's true that product pages, technical specifications sheets, and other resources are important, users are also gravitating towards something much more human and valuable - blogs.

Think about the things that the right blog allows you to accomplish. First, it lets you dive deeper into certain topics, products, and servi…

Millennials Hate your Marketing -- Here's Why (and what you can do about it)

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You've done it! You researched the young adult market, identified their buying power, and now that "just for millennials" campaign has launched and you're waiting for the leads to roll in. But instead, nothing happens.

What's behind the lack of attention and response from this coveted age group? Adults under the age of 30 make up about 1.4% of the U.S. population and pack about 1.3 trillion in buying power domestically. This massive market is made up of savvy consumers who are digital natives and who are very aware of marketing and advertising.

So, why aren't they paying attention to your marketing? It could be one of these three reasons.

You Treat Them as an Afterthought

It's a common misconception that millennials, particularly young ones, don't have the money to buy things or that they waste their money on the wrong things, like avocado toast and pumpkin spice lattes. The problem with this approach is that brands who see these young adults in this wa…

3 statistics that will change your marketing mix

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Original posted on www.cuinsight.com  written by Liz Garster



At the very moment I write this, only 134 days remain until we’re all welcoming in 2018 with a chorus of “Auld Lang Syne” and clinking champagne glasses.
…That’s right – we have about 19 Saturdays left until we’re in January.
I say this not to ruin your last few weeks of summer, or to gloss over the gloriousness that is pumpkin-flavored-everything-season; consider this your friendly reminder that we’ve reached the exciting point in the credit union life cycle where we review how our marketing efforts resonated in 2017 and evaluate what changes we’ll make for next year. As you begin this process and research what fun initiatives may bring your credit union success in 2018, here are three statistics to get you thinking critically about your marketing mix.
Statistic #1: By 2019, video will account for 80% of online traffic.That number jumps even higher for the United States at 85%, and isn’t surprising in a world where we are (un…