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Grow Your Business Through Successful Staffing

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Todd Fishman and Hunter Brooks were childhood friends who attended the University of Washington before heading to corporate Manhattan for several years. The friends reconnected in New York, bonding over their love of great salad.
Yes, young men eating salad.
Salads are so trendy that in Manhattan the lines for gourmet salad bars stretch around the block. While waiting in one of these lines, the friends had their "Aha" moment. They looked at each other and said, "This would be killer in Seattle!"
A Quickly Budding Dream
Enter Evergreens healthy food chain, co-founded with their associate Ryan Suddendorf in 2013.
Over five years, Evergreens has seen 200% revenue growth each year, with six stores in Seattle and a projected 11 more by 2019. Evergreens caters and offers salads, wraps, and grain bowls while keeping food fun with names like "Dice-Dice Baby," the "Cobbsby Show," and an Asian mix called "Pear-ly Legal."
While entertaining, Evergre…

Four Reasons Great Promotional Products Work

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Branded products are everywhere: featured in movies, professional sports, and even on your favorite jacket or thumb drive.
These products bring pleasure and familiarity while sending a message of brand support to friends and casual observers. And these ideas carry substantial weight.
Another Washington First
The first known example of distributing promotional products was in 1789.
Commemorative buttons, created to celebrate George Washington's inauguration, featured a crisp, stamped profile of Washington and the Latin phrase "Pater Patriæ," meaning "Father of his Country."
Sported by patriotic Americans, the buttons celebrated American democracy and support for the first president. The passion behind this message continues to live on: in February of 2018, one of the inaugural buttons was auctioned for $225,000!
The Gift That Keeps On Giving
Washington's buttons fueled momentum, and your customers are wired to respond to promotional products too.
Eight out of 10 …

Reel in Prospects by Adding Print to Your Content Marketing

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Researchers estimate that in 1984 a person saw an average of 2,000 ads per day.
By 2014, they saw about 5,000. With the explosion in spam and social media ads, that number increases daily. But consumers are fed up with in-your-face advertising that seems disruptive or manipulative. Instead, they're attracted to authenticity and friendliness in a brand.
How can you build that kind of culture in your business?
It's All About Content
Narratives and content marketing can bring fresh life to your marketing mix!
Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It shifts your team away from a "message" focus to a more optimal "people focus," building trust and driving more profitable consumer action.
Content marketing generates stronger leads, increases sales, and enhances customer loyalty. Consider these facts:

77% of internet users read blogs
Sm…

Leaving a Legacy with Your Small Business

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In the 1950s, a young boy named John was enthralled by every chance to visit his best friend.
This family owned a soda pop bottling plant, which sparked a lifelong love for exotic flavors in John Nese. Years later, Nese brought soda to his family's Italian grocery store in Los Angeles, known today for its 600 soda and beer flavors from around the world.
The variety wasn't always this broad. Nese said the change came 20 years ago when independent grocers were being squeezed out by chains. One soda dealer offered a profit of $30 a pallet if Nese would streamline shelves and eliminate variety. Nese wouldn't bite:
"Nuts to that," he said. "A light bulb went off (and I said), 'You know, John, you should be happy you own your shelf space, and Pepsi doesn't, and you can sell anything you want.' So I went out and found 25 brands of little sodas."
Nese says this "freedom of choice" philosophy defines his family and his business, and custom…

Use Great Body Language to Speak with Success

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Ramona Smith, a 31-year-old Houston teacher, has faced many challenges, including coaxing her son through cancer and struggling through a divorce.
But Smith believes life is about more than what knocks you down, it's about the lifelines people offer to help you back up.
One of Smith's lifelines was the mentorship she found in Toastmasters, a non-profit educational organization that teaches public speaking and leadership. In her 2018 speech, "Still Standing," Smith posed as a fighter on stage and talked about surviving round after round with life but bouncing back again. Her accomplishments include dropping out of college four times (before graduating at the top of her class) and, most recently, being crowned the Toastmasters World Champion of Public Speaking in Chicago. 
Smith outlasted 30,000 other competitors over six months of competition before being named the champion in August. Her success comes not only from her will to fight but from one speaking technique

Adding More Marketing Channels—5 Easy Ways to Make it Work for You.

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Cross-channel marketing doesn’t have to be hard.  It just has to be strategic. 
For consumers, it is not enough to interact with a single channel anymore. Whether it’s for business or personal, they want to use multiple channels like direct mail, email, and social media to investigate, research, compare, and check in with others before making a final purchase. 
In fact, one retail marketing survey finds that consumers using two or more media channels to connect with brands are the most satisfied shoppers.1 While most marketers see “every channel, everywhere” as the ultimate goal of a broader multichannel marketing program, their ability to actually implement such programs is restricted by time, expertise, and marketing budgets. Fortunately, there are a few easy steps you can take to create highly effective multichannel campaigns regardless of your level of resources. 
1. Work backwards. Don’t start with a list of all of the channels you want to include. Start with the end result you want to…

Four Tips for Authentic Photography in Marketing

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In a digitally saturated generation, today's marketer's need great stories and striking, memorable images.
Regardless of your business or your market niche, powerful visuals can make all the difference! Consider these statistics:

Articles with relevant images average 94 percent more views than text alone and a press release with photos increases online views by 15 percent.
Sixty percent of consumers who use online searches prefer to contact a business whose listing includes an image.
70 percent of e-commerce shoppers say the product image is very important for purchasing decisions.
Your viewers crave expressive images, so photography is crucial in marketing. Photography offers a slice of life view that communicates authenticity and value to your customers. How well do your images translate the nature of your business? Are you using drab photos or bland stock selections? Three benchmarks to evaluate your images are:
Engagement and Emotional Response
What emotions do your photos ev…