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5 Keys to a Simple Design Update

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The United States Open Tennis Championships is a professional tennis tournament that takes place in New York City around Labor Day each summer.
The US Open draws fans from around the world to watch players like Roger Federer, Rafael Nadal, and Serena Williams compete. The 2019 US Open set an all-time attendance record with 737,872 fans coming to the National Tennis Center, with the largest stadium (Arthur Ashe) selling out 23 of 24 sessions.
In 2018, the United States Tennis Association announced it was introducing a new logo for the tournament. This featured a speeding tennis ball with an updated font while dispensing with several elements of the old logo. The previous icon (a flaming ball with a red swoosh) was a dated image that presented challenges in digital media and failed to represent the US Open as a premium sporting brand.
By keeping elements of the original logo, the USTA was able to redesign in a way that captured the excitement and movement of their world-class event. The en…

The Ultimate Sizing and Concept Guide for Your Next Flyer or Brochure

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Want to generate interest or keep the conversation going with your most promising leads?
Brochures and flyers are two of the easiest ways to generate the momentum you need. But what appears to be a straightforward design can sometimes be more complicated. After all, isn’t a flyer the same thing as a brochure? Is there a substantial price difference? And when would it be best to distribute a brochure instead of a flyer?
From folds to sizing, to finishes, finding the right promotional piece can be a little trickier than it first appears. Here are a few design basics to shape a print piece that does exactly what you need.
Flyers
A flyer is usually a single, unfolded print piece used to draw attention.
Flyers can quickly convey small bursts of information and are great for highlighting sales, new locations, upcoming events, or coupons. Because they are easy to print, flyers can contain very targeted, time-bound information, or messages that are specific to a particular audience, neighborhood, …

Tips to Make Your Brand More Memorable

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Just Do It.
Think Different.
Have You Had Your Break Today?
You Can’t Beat the Real Thing.
The 1990s brought us many of the world’s most iconic slogans, but certain companies have a corner on memorable branding.
For example, a 2015 survey of 3,000 people in the U.S. and the United Kingdom were shown logos of 100 top global brands, then asked to name and describe those they found most memorable. Nike was at the top (16% of respondents cited it), followed by Apple (at 15.6%), McDonald's (at 11.1%), and Coca-Cola (at 9.7%).
But aside from logo design or slogan, what makes a brand stick? Experts say it’s a combination of things: some which are inspired, some unusual, and some packaged in the form of contagious stories. The volume of exposure can also increase the likelihood that a brand will stand out, but not many businesses can afford to plaster their logo all over the world.
Increase the “Stickiness” of Your Brand
Use Humor
Don’t be afraid to use humor to promote your brand because humor ha…

Three Show-Stopping Print Ads (and How to Make Yours More Memorable)

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Does your brain ever feel tired?
Some days, that’s probably due to information overload. It's been said that the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads actually make a lasting impression).
But amidst the explosion of digital advertising, industry reports remind us that print holds steady. 70% of Americans prefer to read on paper, and 67% prefer printed materials over email. Additionally, 55% of consumers say they trust print marketing more than any other advertising messages.
Want to evoke emotions with your next print masterpiece? Draw from three creative examples of print ads that recently stole the show.
Keloptic: Bringing Life Into Focus
Keloptic is an online optician that sells sunglasses and eyewear. 
Looking for a clever way to express value, Keloptic took classic impressionistic paintings and added clarity. In one exam…

5 Ways to Spruce Up Your Holiday Branding

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Tis the season to set yourself apart!
Year-end sales are a crucial part of many small businesses, and this year, the National Retail Federation predicts November and December sales will increase around 4% (for a national total of between $727 and $730 billion!).
With this natural uptick, year-end festivities offer a great opportunity to add extra flourishes to your brand. Clever seasonal packaging can add a homegrown feel to your products or be the deciding factor for customers choosing between your brand and a more generic option. Adding professionalism to your packaging can grab attention, personalize your products, and show that you really care about your clients.
Looking for inspiration? Here are five clever ways to spruce up your holiday messages.
Holiday Packaging Tape
Holiday-themed tape is an easy update to your year-round packaging.
Add a strip to your bubble mailers, a border to the top of your brown bags, or a smidge to seal your gift boxes. These minor updates bring a splash of …

How T-Shirt Giveaways Led to a Cool Million

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Sujan Patel likes to do things unconventionally.
Patel founded Single Grain, a California based digital marketing company, in 2005. With a background in SEO marketing, Patel gave himself a one-year window to gain as many clients as possible. Though he describes himself as motivated and driven, Patel says a tendency toward laziness was a key that opened the door for his marketing success:
"As soon as I started making money with Single Grain, one of the first things I did was to go out and get some T-shirts made. Not because I thought it'd be some genius marketing move, but because I knew I'd be able to wear them every day and never have to go clothes shopping again. I started out with an order of 25-30 shirts and . . .  I decided to give [several] away to friends. I posted to Facebook to see who wanted a few shirts and was surprised when I ran out just a few hours after the message."
Patel quickly realized he was onto something bigger than a simple merchandise rush.

Eliminate Waste with a Lean Business Model

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"The most dangerous kind of waste is the waste we do not recognize." 
– Shigeo Shingo
When you think of "running lean," what comes to mind?
For many entrepreneurs, running lean means producing great results on a shoestring budget. Traditionally, being "lean" has meant doing more with less. Lean business models are all the rage, especially for start-ups or for small regional firms. But recently, the concept has expanded.
Today, a lean business model is a strategy that uses continuous planning and streamlined processes to address customer needs rapidly. Here is one working definition:
A lean business model is a business strategy that strives to eliminate waste in products and processes while satisfying customer wants. In doing so, the business will receive more positive customer returns (like increased sales and goodwill) while expanding profit margins.
Lean businesses are those that recognize inefficiencies, adapt quickly, and continually prototype new optio…