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Showing posts from December, 2014

Keeping Your Resolutions in Life and in Marketing

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With the new year upon us, it's time again to consider resolutions for the coming year. Unfortunately, most of us have a far easier time making resolutions than keeping them. Genuine lifestyle changes are difficult to achieve. If you're planning to make radical shifts in your daily life, consider the following:

Bite off small chunks at a time.

If you haven't run in over 30 years and are 40 pounds overweight, it's not reasonable to say you'll run a marathon by spring. Instead, set a goal of completing a mile a day for a certain number of weeks, then slowly increase your distance. Trying to get too much done too quickly can lead to burnout and discourage you from continuing.

Make the goals reasonable.

A person who's just learning to cook might never win a "top chef" competition, but that doesn't mean they won't be able to successfully cook a full Thanksgiving dinner. Set goals that are difficult enough to provide motivation and challenge, but ma…

What Preschoolers Can Teach Us About Marketing

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Anyone who's ever spent time with preschoolers in a classroom knows just how amazingly active the place can get. Children at this age are immensely curious about the world around them and work to absorb every bit of information they can. In their learning process, they not only start to understand their own situations, but also gain the tools needed to teach the rest of us some important lessons about marketing and running a business.

Be willing to try new things
Preschool is all about learning to try new things. Children who love to run around and get messy must learn to sit quietly and listen to a story, too. Children who want nothing more than to curl up on a bean bag chair and listen to book after book also have to learn how to engage in active play and run around. Preschool teachers understand that while we all have our strengths, to make true personal growth we must engage our weaknesses as well.

The same thing applies to your marketing. Perhaps you're great at develop…

The Rise of Big Data and Its Growing Importance in Marketing

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Big data has made quite an entrance into the world of marketing. Though it's largely been the playground of big brand names, many marketing professionals predict it will soon become an important piece of the marketing puzzle for companies of all sizes. Digital marketing has the power to produce an enormous amount of data about consumers and their spending habits, as well as what they seek. Companies that learn how to master this information to improve their marketing campaigns will be far better equipped to meet customer expectations and improve their bottom lines.

What big data can do for your company

With so many customers doing their shopping and research online, a nearly infinite amount of information can now be gathered on each potential lead. These details can provide you with clues to help you market your products more effectively and encourage visitors to convert into paying customers.

Why big data will become so critical

While the Internet has made it possible to work on …

Taking Your Keywords to the Next Level

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Keywords can be fantastic tools for attracting attention from potential customers. They help search engines 'tune into' your content and better match your pages to the queries people enter. Unfortunately, many companies use keywords at a very rudimentary level, failing to capitalize on what this simple optimization technique can do. Here are four ways you can easily improve the keywords you use on your website to bring in more visitors and increase your brand's visibility.

1. Use the language your customers use.

Select keywords based on the way your customers speak. Often there's a difference between how customers describe your industry and how you would describe it. Consider the types of jargon you and others in your industry commonly use when describing your products and services. Then compare that to how your customers tend to speak. If you sell a cloud-based service, for example, don't assume your customers know the latest tech language, especially if you marke…

Marketing Lessons from Shel Silverstein

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Shel Silverstein has taught generations of children lessons about life from his books of fun and goofy poems. People of all ages can appreciate his wit and what he has to say. As adults, it's easy to forget all those valuable words, but Shel Silverstein also has a number of lessons he can teach us about business and life. Here are four quotes from the famous poet that we should never forget as we begin to build and grow our businesses.

"Anything can happen, child. Anything can be."

This lesson can be very hard to remember in daily life. After all, most entrepreneurs have at least one force in their life telling them they're not going to succeed. Sometimes one of the most important lessons is learning to tune out the naysayers and finding the mental strength to succeed in the face of adversity. Form your dreams, identify your goals, and plot a way to get there.

"If the track is tough and the hill is rough, thinking you can just ain't enough."

Forging you…

3 Key Marketing Trends to Add to Your Strategy for the New Year

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Like many business leaders, you realize that digital marketing is here to stay. But you also know the marketing landscape is changing rapidly, which means that 2015 will bring many new ideas and necessities.

As you look back on your past year's marketing and start developing plans for the year ahead, now is the perfect time to review some of the expected trends for 2015, so you can begin incorporating them into your campaigns. Here are three trends to consider.

The art of personalization

Developing relationships with prospective customers and nudging them closer to conversion is certainly nothing new. We all know that customers appreciate companies who care about them on an individual basis and take the extra time to address their concerns.

In 2015, however, the idea of personalization will go from a 'nice extra' to a necessity. Consumers have started realizing they're in control of more of the buying experience. They'll continue to seek companies who are willin…

What Politicians Can Teach Us About Audiences

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The midterm elections may have wrapped up just a few weeks ago, but many are already turning their attention to 2016 and who may or may not make a run. In living rooms across America, people are letting out a collective sigh, knowing that when the next political season begins, they'll be bombarded once again with advertisements trying to convince them that one candidate or another has the experience and ideas necessary to take the country in the right direction.

While it's easy to grow weary of political advertising, if you ever stop and just focus on the message, instead of the politics involved, political candidates can actually teach us all a few things about marketing.

Politicians understand their audience

Successful politicians are master marketers. They construct narratives, brand stories, and reputations, and they work to inspire loyalty and admiration. But one of their most intriguing campaign techniques is the art of tailoring their message to the audience they'r…

5 Tips for Developing Content That Will Resonate With Your Audience

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When developing content for your website and marketing materials, you want to create pieces that will resonate with your audience. This will encourage them to read what you've produced, share it on social media and with friends, and -- most importantly -- remember what you said. Strong content will enhance brand loyalty and improve the success of your entire marketing campaign. Here are five tips to help you create more meaningful content.

Analyze your buyer personas

Buyer personas exist to give you insight into the people you're trying to reach, so use them to produce the best types of content. Gather information such as:
the challenges your customers are facing
circumstances that prevent them from buying
their budget
their goals
This type of information should give you clear guidelines about the kinds of content these people will pay attention to. If you don't know the answers to these questions, interview your existing customers and take surveys of your target population.

Loo…

What We Can Learn From Children Learning to Play Together

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Imagine a preschool classroom filled with three- and four-year-old kids, each eager to play with a certain toy firetruck. The disagreements over whose turn it is quickly draw the attention of the teacher, who is immediately inundated with different versions of the story. According to one student, it's her turn because one of the little boys in the class has been playing with it "all afternoon." The little boy counters with, "No, I haven't! And besides, you'll just break it anyway!"

The teacher sits down and attempts for the hundredth time to teach her students about the virtues of sharing. She explains that by sharing the toys, the children will be able to develop much more elaborate games and have a lot more fun. Playing together will give them a chance to explore new ideas, create new characters, and have all sorts of adventures with the firetruck. She is only partly successful.

In an effort to maintain the peace in the small classroom and reinforce…