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Showing posts from September, 2016

A Personal Touch Makes a Difference

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Marketing is becoming increasingly personalized with the technology available to create templates for customization. More companies are looking for ways to personalize schwag, brochures, and online communications. It is easy to understand why customers love personalization because it means that they are getting noticed, and they can see their name in print or graphics.

Why is Personalization Popular?

While online and digital personalization is easy to implement with current technology, it can also be used for face-to-face marketing. What is interesting is that people are willing to wait for items that are personalized for them. Personalizing communications are the first step in communicating and engaging with the customer. Companies such as Zazzle are making profits printing customized items using pre-configured templates that customers can fill in before they print. Personalization is the result of researching data and getting to know your customer. You can tailor projects and sty…

4 Stubborn Business Myths

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Entrepreneurs know that owning a small business takes dedication, passion, and hours of concentrated work. You may run into obstacles that test your business and your perseverance, obstacles that are norms in the world of business which each entrepreneur must learn to navigate. However, there are some obstacles that you may be facing without realizing it. Those barriers are stubborn business myths that just won't go away because people believe them, even though they aren't true.

1. It's not what you know but who you know.

In the course of doing business, business owners or potential business owners come up against this belief time and time again. However, while it is true that knowing the right people may help you get started or get access to some deals, in most businesses it is expertise, experience, and skill that propel you forward in business. If you can provide the solutions customers want, they will refer you to their friends and family.

2. Nice guys finish last.

Once Upon a Time

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Storytelling is a time-honored tradition which began before humanity had the ability to create long-lasting printed documents. The first stories were a way of passing on an oral tradition and history of various cultures around the world. There is still a storytelling tradition in many cultures, although as communities spread out, storytelling has moved to written, printed, and now digital methods of recording the tales. Oral traditions created a rich history for ancient cultures that gave rise to much of what we call myths and legends today, a blend of history and religion which gave purpose to people who lived short and often harsh lives.

Role of Printing in Storytelling

The development of the printing press gave stories new life because they could be disseminated on a broader scale and replicated easily. No longer were scribes necessary for copying expensive books and papers. Not only was the rich, cultural history and religious beliefs of various people shared among a wider commu…

Create An Environment That High-Value Employees Want To Work In

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If you tasked most business leaders with sitting down and making a list of their struggles, attracting high-value employees would more than likely fall close to the top. Finding those versatile, well-rounded, and driven candidates is one thing - getting them to come aboard is something else entirely. Making sure you're not just a "stepping stone" in someone's successful career is also a lot easier said than done. If you want to attract the type of high-value employees that will carry your organization forward, you have to start from within and create the kind of organization they want to work for in the first place.

Would You Want to Work for Your Business?

If you want to attract high-value employees in a marketplace that is growing increasingly competitive with each passing day, you need to start by putting yourself in their shoes. What are some things that 21st-century talent may be looking for that you aren't currently offering?

Thanks to things like SaaS …

Triumph Over Adversity

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Many of the most successful leaders in the world have been people who have triumphed over adversity. This list of individuals includes celebrities, world leaders, and business people. Notable figures include Nelson Mandela who spent 27 years in prison before finally becoming President in South Africa and Steve Jobs who was fired from his own company. Many people fail in their lifetimes, and then go on to become successful. Failure in itself is not the end. Instead, it is a lesson that can be applied to future endeavors.

What Can Failure Teach Us?

Without learning how to fail and pick yourself up again, most people would never learn anything new or complete any task. It is an accomplishment to fail, and then go on to make something of yourself by admitting that you have failed and refusing to be deterred from your final goal. While this concept can apply to any endeavor in life, it is certainly a concept that can be easily applied to business.

Living with Failure in Business

The b…

Busy is a State of Mind; How to Stay Productive When You're the Boss

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From a certain perspective, employees have it relatively easy. They don't have a choice regarding what type of work they're doing or when they're doing it. Productivity is dictated not only by the company they work for but by the people they answer to. If they don't have a spark of creative inspiration on their way to work one morning, that's just too bad - the work needs to be done no matter what. This can be incredibly motivating from a certain perspective.

When you're the boss, however, you aren't quite so lucky.

When you're the person in charge of steering the ship, there WILL be mornings where you don't feel as creative as you need to be. There will be days where being productive seems impossible, regardless of how hard you try. If you want to be able to stay as creative and as productive as possible, even when you don't have to answer to anybody but yourself, there are a few key things you'll want to keep in mind.

It's All About…

Moving Beyond Just Increasing Productivity

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Thanks largely to the fact that there is a lot of work to be done and only so many hours in a day to do it, many business owners tend to think of raising productivity as their primary objective at any given time. Unfortunately, this isn't really the case - it only appears to be on the surface.

Consider the fact that "productivity" as a metric is not something that you can improve indefinitely. You can only find new and innovative ways to raise the amount of work you're able to do so far before you hit a period of diminishing returns. People WILL get overworked, at which point you're farther away from your ultimate goal of "do the best work possible, no exceptions" than you were when you started.

Increasing productivity is a means to an end: it is not the end in and of itself. Instead, there are far more important things for running a successful business that you should be focusing on.

Don't Focus on Outcomes. Focus on Processes

When people place…

Using Science to Make Business Decisions

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Many small business owners base decisions on their gut feelings which are comprised of their intuition and experience. However, using gut feelings to make business decisions may not be the best decision-making technique. Many companies are now using analytics and science to make judgment calls. With modern electronics and online tracking, analytics are often available to gather metrics on a myriad of topics. However, you can take business decision-making a step further and design scientific experiments to discover answers to your questions. Here are some suggestions on how you can use the scientific method to learn what decision to make.

Why Use Trial and Error?

Even in our current modern age of computers and mobile technology, too many businesses use trial and error or other decision-making techniques without any evidence of potential results before they get started. Keeping in mind the adage of what happens to people who make assumptions, there are better ways to decide on busines…

Assumptions are Bad for Business

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Most of us create a framework for our world through assumptions about how the world works. Our assumptions are based on past experiences and what we have been taught. However, in today's mobile-friendly world, assumptions can be dangerous. At the very least, relying on our assumptions can lead to losing business.

"Your assumptions are your windows on the world. Scrub them off every once in a while, or the light won't come in."
- Isaac Asimov

Assumptions are a Poor Way to Doing Business

With the ability to work from practically anywhere due to the internet and Wi-Fi, people from many careers often work from home. Working from home means that they may work in their grungiest clothes or even their pajamas. Depending on how eccentric they are, you may even find people shopping in their pjs.

It is amazing how many assumptions people make based on how other people dress. These assumptions can lead to insulting the wrong customer and losing business that you need.

Wor…