6 Automation Tips for Your Small Business

Automation has helped many small businesses become much more fluid and, in turn, succeed.


Automation has become one of the keys to success: nearly 80% of top-performing companies have used marketing automation for more than two years.


Although they might not have the resources of their counterparts, small companies can and should incorporate automation in every aspect of business: From capturing leads to closing sales and serving customers to checking routine office tasks off the to-do list.


Research has shown that while small businesses are less likely to invest in automation than large ones, they have more success when they do.


Here are a few common areas of automation where small businesses can get big results.


6 Automation Tips for Your Small Business


1. Lead and Contact Management


Dealing with leads and contacts manually can be a hassle.


Consider replacing that complicated spreadsheet with Customer Relationship Management (CRM) automation.


A CRM platform can automate lead scoring and take action when a score changes. For example, it can notify you when a deal is heating up or trigger an email when a contact hits a particular score.


2. List Segmentation


Segmentation of your contact list is key to sending personalized content, which has an average 34% open/click rate.


You can do this automatically based on actions that a person takes. 


3. Email Marketing


Email marketing has an incredible return on investment (ROI).


Businesses earn an average of $35 for every $1 spent. Email gives you a direct line to your audience and helps you build brand awareness.


But regularly sending professional, personalized emails to your contacts can be time-consuming for small businesses. Email marketing automation software makes it easier. Examples include welcome emails, abandoned cart emails, and birthday and anniversary emails.


4. Social Media


Social media automation includes automating your content to post on a social media platform at certain times.


All major social networks allow paid advertising, and you can reach a targeted audience when and where they are already spending time.


5. Notifications


Notifications are a type of automation with significant benefits, like increased efficiency and speed.


Automatic notifications give you updates on critical events so you can take action immediately. 


6. Customer Support


Small businesses care about their customers and are committed to offering the best support possible. Automation can help. 


For example, chatbots have become increasingly popular in customer support and have been shown to increase sales by an average of 67%.


Ultimately, automation streamlines your processes and makes you more competitive — especially if you’re a small business. 


When it comes to printing, we, too, want to make you more efficient so you can make the most of your time and budget and focus on what matters most. Contact us today!

Comments

Post a Comment

Popular posts from this blog

3 Powerful Tricks to Learn New Skills Faster

Image
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy Though few people like it, change never stops. Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.” Whether you enjoy change or not, the pace of change marches ahead at an ever-increasing pace. Here is a statistical snapshot of what that looks like: 94% of the internet workload will be processed on the cloud by the end of 2021 It is estimated that 70% of all automobiles will be connected to the internet through the Internet of Things by 2023 By 2030, the fully and semi-automatic car market will be worth $26 billion Artificial Intelligence is slated to replace around 85 million US jobs by 2025 The world has produced 90% of its Big Data (or extensive data sets) in the past two years Does that feel overwhelm...
Read more

6 Winning Direct Mail Campaigns

Image
Direct mail offers results that other channels just can't match. According to a recent study, direct mail has a response rate as high as 9% . However, there are always ways to engage your audience better and improve your mailers' effectiveness. These methods below catch your recipents' attention and increase the chances that they'll read and respond to your direct mail piece.  6 Winning Direct Mail Campaigns 1. Instill Curiosity with a Quiz Do you worry your direct mail envelopes are going in the trash unread? Take a page from Harvard Medical School's playbook. In a recent mailing to woo subscribers for their Harvard Heart Letter newsletter, they put a heart health quiz on the front. The answers to the three-question quiz were inside the mailer, giving recipients a reason to open. 2. Benefits, Not Features As marketers, it's so easy to get caught up in promoting all the neat features of your product. Your readers, however, don't care about th...
Read more

The Ideal Length for Tweets, Facebook Posts, and More

Image
You've taken the time to collect your thoughts. You've carefully outlined your ideas, your theme, and the overall tone you'd like to communicate. Wouldn't it be nice if people actually read it? Better make it quick! Generation Z, born after 1996, is already emerging from the shadow of millennials. Making up a quarter of the U.S. population, they will account for 40 percent of all consumers by 2020. Gen Z processes content faster than other generation, especially considering most can sort through piles of information using four screens simultaneously. Although their options seem limitless, their time is finite. Gen Z consumers have an average browsing attention span of eight seconds (as compared to twelve seconds for millennials). Make Every Word Count As lead time decreases, efficiency must increase. How do you evaluate the "right" speed for sharing? Research has answers! Here are some research-based guidelines on the ideal length...
Read more