Glamorize Your Products with Illustrative Package Designs

Natural Life is a retailer focusing on women’s Bohemian clothes, accessories, and gifts.


Its founder, Patti Hughes, says the business was inspired by her mom, who ran a crafting studio out of the family basement, and was rarely seen without sawdust in her hair or a paintbrush behind her ear.


Modeled after global artisan markets, Natural Life believes its products are more than just commodities. The brand calls these products “treasures” because they are things you stumble upon – things you just can’t resist – while you are out and about. Whether it’s moving artwork or a special surprise for that one-of-a-kind friend, Natural Life inspires people to “give and live happy.”


Natural Life’s Boho Bandeaus are one of its most irresistible items. Bandeaus can be styled as face masks, hair bandanas, scrunchies, halter tops, armbands, ponytail holders, and more. While Boho Bandeaus come in gorgeous floral, tie-dye, and camo prints, the packaging nearly trumps the product that is wrapped around it. Made of rustic, recyclable brown paperboard, the cardboard backer is beaded with playful polka dots, whimsical fonts, and quirky flowers. At the bottom, hand-sketched caricatures display between eight and twelve different girls, each wearing the bandeau as a different accessory or style.


While the bandeaus are pretty, the packaging steals the spotlight as it demonstrates the fun women of all kinds can have with the bandeaus. The hand-sketched illustrations are coupled with an alluring hashtag (How do you ? to wear? #bohobandeau), tempting prospects with social proof so they will “join the tribe” and make the purchase!


Steal the Spotlight with Free-Form Designs


Packaging design is a great way to glamorize a product and attract consumers’ attention.


Many people will judge a product by its packaging before buying it, and alluring illustrations can spark intrigue in your first-time buyers. Illustrations build a bridge in shared stories, cohesiveness, and collective emotions.


Need ideas? Here’s just a few ways to use illustrations in your packaging:



  • Illustrations of a product in action

  • Graphics of vintage cars, bicycles, or clocks

  • Landscapes representing the culture or heritage of your product

  • Quirky or interactive coffee sleeves for disposable cups

  • Varying patterns of labels for products marketed as a set

  • Pop-open packaging, like boxes that unfold to display a three or four-panel illustration inside

  • A graphic that weaves the actual product into part of its design (like these white rawhide sticks displayed as teeth in a dog’s mouth)

  • Illustrations that incorporate the shape of a container into the larger design theme (like this sardine tin, which doubles as a bright yellow bus crammed with fish)

  • Interactive labels that tell a story, like the “Living Labels” of 19 Crimes (viewers download an app, hover their smart device camera in front of the label, and hear the stories of true criminals come to life as 3D characters recount their side of the story)

Build a Bridge to Your Customers


Your print packaging represents your identity, so ride high in style with illustrated custom labels.


Whether it’s eye-catching boxes, personalized product labels, or hang tags for specials and sales, smart packaging will command attention and make your message sing. Attach your brand to cardboard, glass, fabric, stone, and everything in-between!

Comments

Post a Comment

Popular posts from this blog

3 Powerful Tricks to Learn New Skills Faster

Image
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy Though few people like it, change never stops. Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.” Whether you enjoy change or not, the pace of change marches ahead at an ever-increasing pace. Here is a statistical snapshot of what that looks like: 94% of the internet workload will be processed on the cloud by the end of 2021 It is estimated that 70% of all automobiles will be connected to the internet through the Internet of Things by 2023 By 2030, the fully and semi-automatic car market will be worth $26 billion Artificial Intelligence is slated to replace around 85 million US jobs by 2025 The world has produced 90% of its Big Data (or extensive data sets) in the past two years Does that feel overwhelm...
Read more

6 Winning Direct Mail Campaigns

Image
Direct mail offers results that other channels just can't match. According to a recent study, direct mail has a response rate as high as 9% . However, there are always ways to engage your audience better and improve your mailers' effectiveness. These methods below catch your recipents' attention and increase the chances that they'll read and respond to your direct mail piece.  6 Winning Direct Mail Campaigns 1. Instill Curiosity with a Quiz Do you worry your direct mail envelopes are going in the trash unread? Take a page from Harvard Medical School's playbook. In a recent mailing to woo subscribers for their Harvard Heart Letter newsletter, they put a heart health quiz on the front. The answers to the three-question quiz were inside the mailer, giving recipients a reason to open. 2. Benefits, Not Features As marketers, it's so easy to get caught up in promoting all the neat features of your product. Your readers, however, don't care about th...
Read more

The Ideal Length for Tweets, Facebook Posts, and More

Image
You've taken the time to collect your thoughts. You've carefully outlined your ideas, your theme, and the overall tone you'd like to communicate. Wouldn't it be nice if people actually read it? Better make it quick! Generation Z, born after 1996, is already emerging from the shadow of millennials. Making up a quarter of the U.S. population, they will account for 40 percent of all consumers by 2020. Gen Z processes content faster than other generation, especially considering most can sort through piles of information using four screens simultaneously. Although their options seem limitless, their time is finite. Gen Z consumers have an average browsing attention span of eight seconds (as compared to twelve seconds for millennials). Make Every Word Count As lead time decreases, efficiency must increase. How do you evaluate the "right" speed for sharing? Research has answers! Here are some research-based guidelines on the ideal length...
Read more