5 Ways to Spruce Up Your Holiday Branding

Tis the season to set yourself apart!


Year-end sales are a crucial part of many small businesses, and this year, the National Retail Federation predicts November and December sales will increase around 4% (for a national total of between $727 and $730 billion!).


With this natural uptick, year-end festivities offer a great opportunity to add extra flourishes to your brand. Clever seasonal packaging can add a homegrown feel to your products or be the deciding factor for customers choosing between your brand and a more generic option. Adding professionalism to your packaging can grab attention, personalize your products, and show that you really care about your clients.


Looking for inspiration? Here are five clever ways to spruce up your holiday messages.


Holiday Packaging Tape


Holiday-themed tape is an easy update to your year-round packaging.


Add a strip to your bubble mailers, a border to the top of your brown bags, or a smidge to seal your gift boxes. These minor updates bring a splash of colors to make your brand pop.


Custom Stickers and Labels


Whether it’s a stocking, a pumpkin pie, or a tree-topping star, custom stickers and labels can be die-cut to the exact shape you want.


Or you can keep things simple with square stickers in the shape of gift boxes. Adding stickers and labels to your envelopes or in-store displays brings a festive touch or a package-sealing alternative.


Gold Foil or Frosted Bags


Want to add shine and turn heads your direction?


Transparency can be a great way to reveal what’s inside your package or cover, with a sophisticated vellum quality that brings structure and depth. Add that frosty feel or a hint of gold in your:



  • Translucent window clings or hanging sign displays

  • Clear frosted business cards

  • Frosted tote bags (with optional artwork or logos foil-stamped on the surface)

  • Gold-tinted or frosted interior wrapping (or zipper bags)

  • Translucent wrapping with a gold ribbon

  • Gold foil stamped postcards, flyers, or custom envelope labels

Very Merry Business Cards


If you don’t normally add business cards to your orders, now is the time!


Using festive-themed business cards can bring a colorful element to each of your mailings. Holiday business cards can also make fun custom gift tags for larger parcels or a hangtag add-on for unique products.


Want some extra incentives? Print business cards with key holiday shipping deadlines or January re-order specials.


Cheery Inner Boxes


The holidays are the perfect time to think about inner boxes.


Rather than putting your product directly into a box or a mailer, an additional inner box allows people to gift something directly or to mail it on to others. Printed boxes also offer you a chance to add extra messaging (like under the inside lid) or to add die-cuts with bold, bright fonts.


Custom Packaging That Makes the Season Bright


Whether it’s getting the mail each day or unwrapping a customer appreciation gift, the ”unboxing” process has become a critical part of the customer experience.


Around 45% percent of surveyed people say they were more excited about receiving their order when this included customized wrapping. Want to increase the emotional attachment customers have to your business? From a dash of color on your envelope to a custom print piece, holiday pizzazz can be a part of any business budget.


Want to talk options? Give us a call today!

Comments

Post a Comment

Popular posts from this blog

3 Powerful Tricks to Learn New Skills Faster

Image
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy Though few people like it, change never stops. Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.” Whether you enjoy change or not, the pace of change marches ahead at an ever-increasing pace. Here is a statistical snapshot of what that looks like: 94% of the internet workload will be processed on the cloud by the end of 2021 It is estimated that 70% of all automobiles will be connected to the internet through the Internet of Things by 2023 By 2030, the fully and semi-automatic car market will be worth $26 billion Artificial Intelligence is slated to replace around 85 million US jobs by 2025 The world has produced 90% of its Big Data (or extensive data sets) in the past two years Does that feel overwhelm...
Read more

6 Winning Direct Mail Campaigns

Image
Direct mail offers results that other channels just can't match. According to a recent study, direct mail has a response rate as high as 9% . However, there are always ways to engage your audience better and improve your mailers' effectiveness. These methods below catch your recipents' attention and increase the chances that they'll read and respond to your direct mail piece.  6 Winning Direct Mail Campaigns 1. Instill Curiosity with a Quiz Do you worry your direct mail envelopes are going in the trash unread? Take a page from Harvard Medical School's playbook. In a recent mailing to woo subscribers for their Harvard Heart Letter newsletter, they put a heart health quiz on the front. The answers to the three-question quiz were inside the mailer, giving recipients a reason to open. 2. Benefits, Not Features As marketers, it's so easy to get caught up in promoting all the neat features of your product. Your readers, however, don't care about th...
Read more

The Ideal Length for Tweets, Facebook Posts, and More

Image
You've taken the time to collect your thoughts. You've carefully outlined your ideas, your theme, and the overall tone you'd like to communicate. Wouldn't it be nice if people actually read it? Better make it quick! Generation Z, born after 1996, is already emerging from the shadow of millennials. Making up a quarter of the U.S. population, they will account for 40 percent of all consumers by 2020. Gen Z processes content faster than other generation, especially considering most can sort through piles of information using four screens simultaneously. Although their options seem limitless, their time is finite. Gen Z consumers have an average browsing attention span of eight seconds (as compared to twelve seconds for millennials). Make Every Word Count As lead time decreases, efficiency must increase. How do you evaluate the "right" speed for sharing? Research has answers! Here are some research-based guidelines on the ideal length...
Read more