Buy Paper, Save the Planet?


Have you bought into the idea that using paper is bad for the environment? 
If so, here are some data that might surprise you. 

Over the last six decades, the net volume of trees on U.S. timberland increased by 58%. Did you read that right? Yes, increased by 58%! If you’re in Canada, the forest cover has remained stable over the last two decades. 

Our country’s forests aren’t in danger of disappearing anytime soon. They are actually growing! 
By investing in paper-based communications, you are helping America’s timberland continue to flourish. Did you know that most pulpwood harvested in the United States (89%) comes from private land? (Here’s a quick fact: Most harvested trees are used to make lumber, not pulp and paper. In the U.S., only 36% of the annual timber harvest is used for paper and paperboard. In Canada, it is only 13%.)

The income landowners receive from selling timber encourages them to maintain and renew this valuable resource. If forests weren’t creating income for landowners, what would happen to them? History shows that this land would be at high risk for development for agriculture or real estate. So the more paper you buy, the more you support the preservation of our nation’s timberland. 
It gets better. When you invest in paper-based communications, you are not only preserving our nation’s forests, but when you choose paper certified by one of the industry’s certifying organizations, you can also be sure that the pulp is being harvested in a sustainably managed way. 

Among those to watch for? 
* Program for the Endorsement of Forest Certification (PEFC)
* Sustainable Forestry Initiative (SFI)
* American Tree Farm System (ATFS)
* Forest Stewardship Council (FSC)
These organizations are set up using standards and guidelines that ensure that the pulp and paper industry benefits local economies and forests. When buying paper, look for stock that carries the logo of one of these organizations.  

The takeaway? Continued use of paper and other wood products may be a key factor to maintaining a healthy forested landscape for future generations. 

Over the last six decades, the net volume of trees on U.S. timberland increased by 58%

Want to share these facts with a colleague or a friend? 
Check out the video created by Two Sides North America.
 www.twosidesna.org/US/Paper-and-Sustainable-Forestry-Video


Comments

Post a Comment

Popular posts from this blog

3 Powerful Tricks to Learn New Skills Faster

Image
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy Though few people like it, change never stops. Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.” Whether you enjoy change or not, the pace of change marches ahead at an ever-increasing pace. Here is a statistical snapshot of what that looks like: 94% of the internet workload will be processed on the cloud by the end of 2021 It is estimated that 70% of all automobiles will be connected to the internet through the Internet of Things by 2023 By 2030, the fully and semi-automatic car market will be worth $26 billion Artificial Intelligence is slated to replace around 85 million US jobs by 2025 The world has produced 90% of its Big Data (or extensive data sets) in the past two years Does that feel overwhelm...
Read more

6 Winning Direct Mail Campaigns

Image
Direct mail offers results that other channels just can't match. According to a recent study, direct mail has a response rate as high as 9% . However, there are always ways to engage your audience better and improve your mailers' effectiveness. These methods below catch your recipents' attention and increase the chances that they'll read and respond to your direct mail piece.  6 Winning Direct Mail Campaigns 1. Instill Curiosity with a Quiz Do you worry your direct mail envelopes are going in the trash unread? Take a page from Harvard Medical School's playbook. In a recent mailing to woo subscribers for their Harvard Heart Letter newsletter, they put a heart health quiz on the front. The answers to the three-question quiz were inside the mailer, giving recipients a reason to open. 2. Benefits, Not Features As marketers, it's so easy to get caught up in promoting all the neat features of your product. Your readers, however, don't care about th...
Read more

The Ideal Length for Tweets, Facebook Posts, and More

Image
You've taken the time to collect your thoughts. You've carefully outlined your ideas, your theme, and the overall tone you'd like to communicate. Wouldn't it be nice if people actually read it? Better make it quick! Generation Z, born after 1996, is already emerging from the shadow of millennials. Making up a quarter of the U.S. population, they will account for 40 percent of all consumers by 2020. Gen Z processes content faster than other generation, especially considering most can sort through piles of information using four screens simultaneously. Although their options seem limitless, their time is finite. Gen Z consumers have an average browsing attention span of eight seconds (as compared to twelve seconds for millennials). Make Every Word Count As lead time decreases, efficiency must increase. How do you evaluate the "right" speed for sharing? Research has answers! Here are some research-based guidelines on the ideal length...
Read more