10 Excel Tricks Every Marketer Should Know... http://bit.ly/excel-tips
Responsible Marketing During COVID-19
Fear. Stress. Helplessness. Whether you’re caring for elderly parents or homeschooling your kids, people across the globe are struggling with big emotions during the COVID-19 situation. How do you lead well in times like these? While daily leadership is essential for your business, crisis moments reveal the quality of your vision like nothing else. And while you may be exhausted or overwhelmed, now is not the time to push pause on your leadership. What are the “next best steps” you can take in this hour of uncertainty? 1. Increase the Frequency of Communication During hard times, the frequency of communication should go through the roof . Even if you have bad news, it’s important to acknowledge this ASAP. While you may not have all the details, a prompt announcement can minimize speculation, reassure panicked contacts, and let people know that you are proactively addressing each challenge. 2. Be Authentic Now, more than ever, people are craving conn...
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