Maui Printing Company

What is the right strategy when it comes to discount marketing: presenting strong visuals, mystery offers, or the word "free" in your print ads? Everyone is attracted to a deal, no matter the size. By using coupons or discounts, you appeal to shoppers in a unique way. Incentives Prompt Action When shoppers feel like they're getting a good deal, they are excited and more willing to purchase. Incentives also create urgency, build goodwill with clients, and dissuade people from looking for other offers. Want to move more products? Experiment with discount tactics like these: 1. Dollar or Percentage Off This discount type is the most widely used, simply offering a reduction on the original price, such as $50 savings or 40% off. Discounts can be placed on specific products or applied to an entire order. 2. BOGO Short for, "Buy One, Get One," this discount type prompts customers to purchase additional items. Examples of BOGO...

Have you ever seen someone make a pitch without clearly selling their product? In business, sometimes we get so close to our product that it's easy to assume every reader "gets it." Marketers spend big bucks to grab attention but fail to craft a message that truly connects. Take this example: Advanced Micro Devices (AMD) is a technology company offering innovative computing and graphic solutions for work, home, and play. AMD has begun partnering with a famous auto company to significantly reduce design time on new electric vehicles. AMD recently ran a 2-page BusinessWeek ad with this headline: "AMD Makes It Possible." The problem? People have no idea what AMD is. So what would cause people to keep reading? In this ad's copy section, AMD mentioned that they were able to cut design time on electric cars by over eight months. By burying this information under an obscure headline, AMD confused the reader and probably lost many sales. A better...

It's not easy to start (or run!) a business. Many factors compete for your time and attention. Unexpected storms dampen passion or erode your resiliency. And then there are your competitors, who often have a jump on your best ideas. The best entrepreneurs master a broad set of skills to manage obstacles that arise each day. While you need expertise and focus to succeed in your business, you'll also need to nurture these four practical skills: Adaptability In business, things change quickly. The smartest people in business are those who grow and evolve. What works today might not work tomorrow, so to stay competitive, you need to keep a few steps ahead in the game. Be flexible and be willing to change your strategy. This requires ambition, strategic planning, and creativity. How do you keep those a priority? By embracing change! If you always do the same thing, you won't enjoy greater results. Be proactive about enriching your life with new expe...

They say a picture paints a thousand words, but pictures go beyond just that. Sometimes they force an emotional response. Consider the Snake Campaign from Playland, an amusement park in Vancouver. This print ad features a horrified man on a background split between two scenes: on the left, a jungle landscape, on the right, an outdoor amusement park. In front of the amusement park scene, the man clutches the handle of his roller coaster safety bar as he seems to be hurtling from a high drop on the ride. In front of the jungle scene, the man's hand is nearly clutching an enormous snake that has slithered itself over his neck and waist. The snake and safety bar are precisely symmetrical, harnessing the man in for a ride he wishes he hadn't taken, while playing on people's nightmarish aversion to snakes. The message? Playland is a place to scream yourself silly: "Fear Made Fun." For the Love of Imagery People like pictures. A lot. Why? F...

In business, problems always arise. Things malfunction, customers get frustrated, or miscommunication causes delays. However annoying, big problems are still a gateway for better interaction. Consider this example from Toyota : The year was 2013, and Webin Manzana noticed the dashboard of his 2008 Camry was melting due to the sweltering weather in the Philippines. Because the warranty on his vehicle had long since lapsed, Toyota Motors Philippines refused to get involved. Manzana, frustrated with the inherent defect in the dashboard material, decided to fax a letter directly to the CEO of Toyota, Akio Toyoda. To his shock and delight, the next day he received a call from Toyota Motors Philippines, arranging to pick up the Camry and replace the dashboard immediately. 3 Ways to Resolve Sticky Situations When handled poorly, customer complaints can deal a heavy blow to your business. Here are three ways to resolve sticky situations while improving relationship...

Fonts are fun, and today many spectacular fonts are just a few clicks away. But, it can be tricky to use decorative fonts well, especially script (or cursive style lettering) fonts. Script fonts can be challenging to read, size, or space, so frequently designers shy away from using them at all. Have no fear! Script fonts are beautiful typefaces that can appear elegant, informal, or even downright playful. These decorative delights can be managed well with three basic tips: 1. Read Between the Lines When using a script font, pay attention to the design elements between individual characters. If a script font looks crowded (or too condensed), you can adjust the font kerning. This will give the eye more breathing room by adding spacing between each letter. But if you adjust the tracking, you may disrupt the flow or connection between letters. If you loosen your kerning, be sure to double-check that each letter is still correctly flowing to the next. 2. Be a M...

In business, problems always arise. Things malfunction, customers get frustrated, or miscommunication causes delays. However annoying, big problems are still a gateway for better interaction. Consider this example from Toyota : The year was 2013, and Webin Manzana noticed the dashboard of his 2008 Camry was melting due to the sweltering weather in the Philippines. Because the warranty on his vehicle had long since lapsed, Toyota Motors Philippines refused to get involved. Manzana, frustrated with the inherent defect in the dashboard material, decided to fax a letter directly to the CEO of Toyota, Akio Toyoda. To his shock and delight, the next day he received a call from Toyota Motors Philippines, arranging to pick up the Camry and replace the dashboard immediately. 3 Ways to Resolve Sticky Situations When handled poorly, customer complaints can deal a heavy blow to your business. Here are three ways to resolve sticky situations while improving relationship...