Maui Printing Company

Printing terminology can be confusing. Leaves? Pages? Sides? It sounds less like printing and more like assembling a dining room table. But if you’re getting ready to place an order for a booklet, brochure, or multipage project, understanding these terms can save you time and ensure your job is printed just the way you expect. So, here’s a quick, no-jargon-needed guide to help you count it all correctly. What’s a “Leaf”? Think of a leaf as one sheet of paper in your printed piece. If you pick up a book or catalog and flip through it, each “flip” is one leaf. But because it’s printed on both sides, one leaf equals two pages. 1 leaf = 2 pages What’s a “Page”? A page is what you read on one side of a leaf. So, the front side of a flyer? That’s one page. The back? That’s another page. This is why an 8-leaf booklet has 16 pages—it’s all about the number of printed sides. What...

You’ve got the vision. The campaign. The space. Now you need the signage and displays to match. But here’s what most businesses overlook: It’s not just what you print. It’s how you print it. Because large format print isn’t just about filling space. It’s about making an impression that lasts both visually and physically. That’s where technology comes in. Not digital marketing tech, but smart, behind-the-scenes print tech that brings your brand to life in ways you may not even know are possible. Let’s walk through a few of the ways you can elevate the impact of your print, without making it overly complicated. Want to Break Out of the Box? Try Custom Die-Cuts Anyone can hang a rectangular banner. But if you want your display to stand out at an event, in a window, or along a wall, shape matters. Consider precision die-cutting to create custom contours and edges that: Echo your logo or product shape Add depth and movemen...

You've got your booth space locked in. Your banners are designed, printed, and packed. Your table throws and floor graphics are on brand and on point. But here’s the real question: Is your team as ready as your signage? The best trade show displays don’t just look good. They work because the people behind them are prepared to use them. Here’s a quick-read checklist to make sure your team and your visuals are aligned for your next event. 1. Do They Know What the Signage Is Saying? Your banners, posters, and backdrops carry your core message. But does your team understand what that message is and how to build on it? Pro tip: Print out a “Booth Talking Points” sheet. Connect each visual to a key benefit or product. When your visuals and team speak the same language, you create clarity, not confusion. 2. Can Someone Set Everything Up Without Guesswork? Large format signage looks amazing when it’s set up correctly. Retractable banner...

When marketers talk about multichannel strategy, they often mean email, social, web, and maybe a little video. But there’s a big piece missing from that list: a literal, large one. Printed signage, displays, and banners aren't just for brand awareness anymore. When used intentionally, they become launchpads for digital engagement. Let’s clear up some of the most common questions people have when trying to connect their offline visuals with their online goals. “Isn’t print totally separate from digital?” Not anymore. A banner isn’t just a display. It’s a bridge. Window graphics, posters, sidewalk signs, these are real-world media placements that drive people to scan, search, follow, or buy. What matters is the intention behind the design. Are you putting your social handle on that window graphic? Is your QR code trackable? Does your signage reinforce what someone just saw in a digital ad? When your message is consistent online a...

When Elena opened her first storefront, it felt like the next big step for her business. She’d grown her bakery from a home kitchen to a full commercial space downtown. The product was there. The space was beautiful. Her team was ready. But for the first few weeks, the foot traffic just wasn’t. People walked by without noticing. Cars zipped past. She kept hearing the same thing from friends and customers who lived nearby:      “I didn’t even realize you were open!” That’s when she realized something important: the space was ready, but the signage wasn’t. Good Work Deserves to Be Seen A lot of small businesses put their heart into what happens inside, but forget about what people see outside. And in a busy area with limited time to catch someone’s attention, visibility is everything. Elena called a local printer and explained her challenge. Instead of pushing a package or asking her to upload artwork, they a...

Not all signs are created equal. Some blend into the background. Others demand attention. The difference isn’t always size, it’s strategy. If you’ve ever wondered what kind of signage or display is best for your campaign, storefront, or event, it's okay. Most people don’t need to know how something is printed. They just need to know what to use when, so the message gets noticed, remembered, and acted on. Here’s your guide to choosing the right product for the right moment so your brand gets the spotlight it deserves. When You Want to Own the Sidewalk: Go With a Sidewalk Sign or A-Frame You’re open for business. But are you visible? Whether you're a restaurant, boutique, or service provider, A-frame signs are perfect for foot traffic zones. They’re portable, weather-ready, and let you change messages as needed. Use when: You want to drive walk-in traffic You’re running a daily special or limited-time offer You’re l...

Here’s the thing no one tells you before you head to your next trade show or event: Most booths get ignored. Not because the team isn’t great. Not because the products aren’t solid. But because the display doesn’t do enough to earn attention in a room full of noise. At every event, there are two types of booths: The ones people pass by. The ones people walk toward. The difference? It’s not the giveaways. It’s not the clever pitch. It’s the display itself. Let’s look at the real difference between booths that blend in—and displays that captivate. Flat, Safe, and Forgotten Flat banners. Tabletop signs. Posters taped to the back wall. They still have a place. But when they’re the only visual element, they leave your booth doing the bare minimum. Flat displays make your team work harder. They rely entirely on human interaction to start the conversation. They say, “We showed up,” but not, “We ...