Maui Printing Company

According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you're aiming to capture your audience's attention, print materials, like brochures, are the way to go.  The standard tri-fold brochure does the job well, but if you want to elevate its effectiveness, maybe it's time for something different. Enter the gatefold! A gatefold is a document folding method that creates curiosity or increases impact. Like elegant double French doors opening into a spacious room, the left and right panels of a gatefold brochure open and close toward each other, touching at the center instead of folding on top of each other as standard tri-folds do. Why Consider a Gatefold? Not sure how or why to experiment with this design? Here are several reasons, including practical examples. Visually Striking Design Gatefolds offer an effective way to create a visually striking ...

When it comes to marketing for your company, direct mail can be a powerful tool. It helps you to increase brand awareness, connect with potential customers, advertise new products or special promotions, and stay in touch with existing customers. 73% of American consumers say they prefer brands to contact them via direct mail rather than online advertisements. Clearly, direct mail can be a useful channel, and it’s important that you learn more about how to make the most of your direct mail campaigns. Incorporating various finishing techniques can be pivotal to ensure your mail grabs attention. Among the most common are glossy and matte finishes, each possessing distinct attributes that warrant consideration before determining the ideal choice for your next endeavor. The Basics of Glossy vs. Matte Finishing Glossy Finish A glossy finish is your best option if your vision for the piece is vivid colors and sharply defined images. The smooth, shiny finish will give the pro...

59% of global shoppers prefer buying new products from brands that are familiar to them. But how do shoppers become familiar with certain brands in the first place? The key is consistency.  Consistency can be challenging when working with multiple marketing channels. Still, despite the challenge, investing resources into print and digital channels is essential. Almost 80% of consumers act on print advertisements immediately, compared to 45% for digital ads.  So, to maximize your marketing, you'll need to focus on creating a consistent, powerful brand image in both print and online materials.  3 Tips for Creating Consistency in Print and Digital Marketing 1. Create and Utilize a Style Guide Creating a style guide is essential when maintaining consistency across all your marketing channels.  A brand guide outlines the specific details of every aspect of your brand's image. It should include which fonts are acceptable, which language and wording (formal, ca...

Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles," highlighting the importance of connecting well with your customers. Every business aims to enhance customer service and engagement, but where do you start? What's the secret to success? Print marketing is a critical factor in improving customer service and engagement. From door hangers, brochures, and catalogs to business cards, direct mail, and postcards, print marketing offers a versatile and effective way to communicate with your customers, fostering a personal connection and building trust.   Print Marketing: A Trusted Choice Printed materials are increasingly seen as trustworthy and reliable in an era of digital overload. 82% of consumers trust print advertisements the most when making purchase d...

People love to receive physical mail. In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it . Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer get to know and appreciate your business to build trust and loyalty. Three Monthly Mailing Ideas to Connect with Your Audience Direct mailings don't have to be boring or mundane. Get creative and thoughtful with our experienced print marketing experts to craft one of these monthly mailings. 1. Newsletter Newsletters are an excellent method to inform your customers of what is new in your business. Customers love to stay informed and in the know of the companies they are loyal to. Share exciting updates, expansions, new products, new management or team members, and other updates like the following:  History. People connect best with stories, so what be...

Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers.  In fact, according to  a study by MarketingSherpa , 82% of consumers trust print collateral more than digital advertisements when purchasing. So, how can you create effective sales collateral to help close deals? Here are some tips to keep in mind. Understanding Your Audience To create effective marketing materials, it's crucial to understand your target audience so that you can customize your messaging and design to better connect with them. Identify Your Audience The first step in creating any marketing material is understanding your target audience.  Who are you trying to reach with your print materials? What are their pain points, needs, and preferences?  By understanding your audience, you can tailor your messaging and design to resonate with them and increase th...

Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with any form of marketing, understanding your audience is crucial for effective copywriting for print. Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials. By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action. Highlight Benefits, Not Features When selling a product or service, many marketers make the mistake of f...

Even with the rise of digital media, brochures still hold immense value in marketing and advertising. They offer a tangible and easily shareable platform to showcase your brand or product, creating a lasting impression on potential customers.  With fierce competition in the market, it's crucial to make your print designs stand out and captivate attention.  One surefire way to achieve this is by incorporating innovative fold styles in your brochures.  Stand Out with Innovative Folds Ready to take your brochures to the next level? Explore Our Top 9 Fold Styles that are Guaranteed to Make Your Brochures Stand Out  1. Accordion Fold Experience the timeless elegance of the accordion fold, adding a unique touch to your brochure. With its captivating zig-zag pattern, this fold creates multiple panels for seamless content placement. Ideally suited for instructional brochures, it beautifully showcases different sections or steps of a process, captivat...

Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put some color in your next print marketing campaign! 1. St. Patrick’s Day: March 17 If you ever needed an excuse to be silly, St. Patrick’s Day is it. Make your customers smile by using phrases like these in your sales promos, posters, and more: “Save some GREEN at our 20% off sale!” “There’s gold at the end of this rainbow. Subscribe by March 17 to receive a free month of _____.” “Today is your LUCKY DAY to book!” “Feeling lucky? Check out our Sham-ROCKIN rewards.” 2. Tax Day or Earth Day: April 15 & 22 Everyone can get on board with saving cash or saving the planet! Have fun with these holidays by building promotions that help people con...

Humans process unfathomable quantities of information through sight alone. Consider this crazy statistic: The human brain processes images in just 13 milliseconds , with the eyes shifting gaze three times per second. People can recognize and comprehend dozens of pictures in a fraction of a second! This pace is something verbal communication could never match. That’s one reason design is sometimes called the “visual language” that shapes our world. 3 Design Principles to Strengthen Your Marketing Materials If you want to grab attention, evoke emotions, and make complex ideas simple, design is king. Here are three tips for communicating strong ideas in seconds. 1. Differentiate Your Brand Is your brand chic, silly, sophisticated, classic, or dependable? A clear identity distinguishes your company and builds confidence in your target customers. Are your marketing pieces connected through cohesive brand elements? If you removed the business name from your des...