Maui Printing Company

When you think of door hangers, does cash flow come to mind? Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service. After a violent summer storm in an established neighborhood, many yards were littered with large branches from mature trees. One proactive landscaper was ready with 500 pre-printed custom door hangers, photos, contact information, and an irresistible combo deal pairing yard cleanup with discounts on large-scale trimming packages. Upon distribution, it was common for his business to receive inquiries on projects ranging between $1,000 to $1,500 per job. If 500 door hangers were printed for $100 -- and landed just one job at $1,500 -- the earnings ($1500) minus the investment ($100) would net a remarkable 1400% ROI. Now, THAT is some killer marketing! The Power of Door Hangers in Local Marketing Campaigns Door hangers require some creativity and elbow grease, but ...

Did you know that the average American household receives 454 pieces of marketing mail per year? If you want to make your company’s mailings stand out among all the others, an attractive offer is the key! 92% of Millennials have been influenced to purchase by direct mail. By crafting the perfect offer, you can utilize that impact and guide recipients toward purchasing with your company. 3 Essentials for the Perfect Direct Mail Offer Read on to learn the three key tips to remember when creating an offer for your next direct mail campaign. 1. Build the Offer around the Audience Your offer will be much more effective and generate significantly higher revenue if it’s thoughtfully personalized to target a specific audience. First, brainstorm which target audience you’d like to focus on for this direct mail campaign. Then, consider which offers would be most valuable and tempting to those in that demographic. For instance, a restaurant with a target audience ...

Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research,  73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. Creating a direct mail plan for your company is essential. However, one simple factor that can increase the response rate for your direct mail is the type of envelope you use! Interestingly, oversized envelopes have the highest direct mail response rate , with the second-highest response rate being 5.7% for postcards and 4.3% for letter-sized envelopes. It’s important to realize that your direct mail has many different sizing options. Read more to find out the perfect size for your next mail campaign! A Quick Guide to Envelope and Insert Sizes Two main categories of envelope sizes can be used for direct mail purposes: A-Style or Commercial.  1. A-Style (Announcement)...

Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research,  73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. Creating a direct mail plan for your company is essential. However, one simple factor that can increase the response rate for your direct mail is the type of envelope you use! Interestingly, oversized envelopes have the highest direct mail response rate , with the second-highest response rate being 5.7% for postcards and 4.3% for letter-sized envelopes. It’s important to realize that your direct mail has many different sizing options. Read more to find out the perfect size for your next mail campaign! A Quick Guide to Envelope and Insert Sizes Two main categories of envelope sizes can be used for direct mail purposes: A-Style or Commercial.  1. A-Style (Announcement)...

When was the last time your print marketing products exuded a sense of classic luxury and left a lasting memory? Print projects do not have to be dull and two-dimensional. Texture is a vital element in creating visually striking printed materials. It has the power to influence emotions, trigger psychological associations, draw attention to the medium used, or focus our attention on the materials themselves . Welcome to the World of Embossing!   To begin, let us find some common ground on what embossing means. Embossing involves creating a raised design or text on the surface of print materials . Companies today often utilize embossing for their logo, initials, or a specific pattern. While embossing has been around since the 15th century, the process has been refined to provide cost-effective, efficient, and high-quality embossing.  Embossing utilizes a die, a custom metal plate that carries the desired design, and the chosen material, typically paper. The die...

Signage is not just to look pretty. It is essential for your business and its success, especially at events. Standout signage will benefit your event by impressing attendees with welcome displays, informing customers where they should go, keeping a schedule of events visible, thanking sponsors, and more. Team up with our printing professionals to help create the event of the year with innovative and unforgettable signage and displays. Printing for Events: Tips for Standout Signage and Displays Looking for some ideas to begin your journey? Consider the following four ideas. Welcoming First impressions are of the utmost importance for your next event. Ensure your attendees know where they are, why they’re there, where to find specific locations, and most importantly, that they are welcome.  Examples of Welcoming Signage: Feather/Banner Flags: Allow nature to let these flow in the wind to attract views Welcome Banner: The first signage a guest sees upon arri...

With so much emphasis on online advertising and social media, it's easy to overlook the impact of well-executed print materials on your target audience. But how do you measure the success of your print marketing campaigns? While tracking the effectiveness of physical marketing materials may seem complicated, a few key metrics can help you evaluate your efforts. Consider These 11 Metrics for Evaluating the Success of Your Print Campaigns Response Rate The response rate is perhaps one of the most critical metrics for measuring the success of any marketing campaign, including print. This metric assesses the percentage of people who responded to your call-to-action (CTA) after receiving your print materials. This could include visiting your website, purchasing, or completing a form. Conversion Rate Similar to the response rate, the conversion rate measures the percentage of people who not only respond to your CTA but also complete the desired action. For example, if ...

The start of a new year is always exciting for businesses and professionals. It's the perfect opportunity to reflect on the past year, set goals, and plan for the future. As we step into 2024, one thing that should be at the top of your list is updating your business cards. Business cards may seem small, but they are an essential tool for networking and promoting your brand. They provide a tangible representation of you and your business, making it easier for potential clients or collaborators to remember you and reach out in the future. Start the New Year Right with New Business Cards Here are some reasons why getting new business cards should be on your to-do list for the new year. A Fresh Start With every passing year, businesses evolve and change. Your services or products may have expanded, your branding may have been updated, or you might have a new job title. Whatever the changes, it's important to reflect them on your business cards. Outdated informatio...

Print projects are crucial for businesses and organizations, whether for marketing, packaging, or brochures. A critical aspect of every print project is selecting the right paper. The type and quality of paper you choose can greatly impact your printed materials and their results.  But with so many available options, how do you know which paper suits your project? 7 Steps to Choose the Perfect Paper for Your Next Print Project Step 1: Identify the Purpose Is your project intended for promotional materials at a trade show or a product catalog for potential customers? The purpose will determine the type of paper you need. For example, for luxury brochures, opt for thicker, glossier paper. For eco-friendly projects, choose recycled paper. Step 2: Consider Your Audience Who will receive your printed materials? Understanding your target audience is crucial. Different demographics may prefer different paper types and quality. For a younger audience, choose vibrant and...

There is power in good copy, but there’s MAGIC in great advertising. Want proof? Enjoy this trip down memory lane! When You Care Enough to Send the Very Best (Hallmark, 1934) Breakfast of Champions (Wheaties, 1935) Melts in Your Mouth, Not in Your Hand (M&Ms, 1954) Betcha Can’t Eat Just One (Lay’s, 1963) The Few, The Proud, The Marines (US Marine Corps, 1977) Just Do It (Nike, 1987) A strong slogan is a snapshot of what the best ads embody. Their idea is short, captures attention, and leaves a lasting impression on consumers long after the message fades. Drafting Short Soundbites with Big Ideas Writing convincing copy is both a skill and an art form. Advertisements should be unique, timely, persuasive, memorable, and concise. Easy, right? If only it were that simple. Whole books are devoted to helping you write 30-second promos, but if you’re looking for the very basics, here are four tips to get you started. 1. Know Your Audienc...

There is power in good copy, but there’s MAGIC in great advertising. Want proof? Enjoy this trip down memory lane! When You Care Enough to Send the Very Best (Hallmark, 1934) Breakfast of Champions (Wheaties, 1935) Melts in Your Mouth, Not in Your Hand (M&Ms, 1954) Betcha Can’t Eat Just One (Lay’s, 1963) The Few, The Proud, The Marines (US Marine Corps, 1977) Just Do It (Nike, 1987) A strong slogan is a snapshot of what the best ads embody. Their idea is short, captures attention, and leaves a lasting impression on consumers long after the message fades. Drafting Short Soundbites with Big Ideas Writing convincing copy is both a skill and an art form. Advertisements should be unique, timely, persuasive, memorable, and concise. Easy, right? If only it were that simple. Whole books are devoted to helping you write 30-second promos, but if you’re looking for the very basics, here are four tips to get you started. 1. Know Your Audienc...