Maui Printing Company

Marketing is the process of getting potential clients interested in your products or services. The keyword phrase here is the process . Goals aren't just about scoring a touchdown; they encompass every move leading up to that defining movement. In marketing, that includes researching, promoting, and sharing your brand and its offerings.  When (and Why!) Print Marketing is Important Did you know . . .  Print ads require 21% less cognitive effort to process Print advertising drives higher levels of brand recall  than digital (77% vs. 46%) 82% of consumers trust print ads the most when making a purchase decision How does print drive consumer response?  The response rate for direct-mail marketing is 37% higher than the email rate. Nearly 80% of consumers act on direct printed mail advertisements compared to 45% on electronic advertisements. Print and direct mail marketing bring a 9% customer response rate compared to other digital marketing channel...

Supporting small businesses is a vital part of thriving communities, and it's something that should be celebrated and practiced year-round. In a post-COVID economy, consumers are eager to support small businesses. One Consumer Pulse study showed that 93% of Americans believe supporting small businesses they value is important, and 9 out of 10 shoppers said this is even more essential after the pandemic. As further proof, Small Business Saturday has emerged as a significant retail event during the busiest shopping season for small businesses. In 2022, projected spending reached an estimated $17.9 billion , as the 2022 SBS Consumer Insights Survey reported. 4 Fun Ideas for Getting More Shoppers in the Door of Your Small Business Consumers' goodwill and awareness of the importance of small businesses create a massive opportunity. Here are four ideas to kickstart your creativity. 1. Capitalize on Curb Appeal Part of the charm of shopping at small businesses is the expe...

Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement. Direct mail boasts a strong overall response rate of 3.7%, outperforming mobile ads (2%) and email and social media marketing (1%).  A personalized URL (PURL) is a unique and helpful tool that can supercharge your direct mail marketing efforts! One of its standout features is the ability to digitally track the response rate for direct mail pieces, giving you data to ensure that your marketing dollars are being put to the best use possible.  3 Benefits of Using PURLs for Direct Mail 1. Make Your Customers Feel Special  Customers love to see marketing items that feel unique to them! Each recipient's name can be incorporated into the PURL, giving you the perfect opportunity to add that touch of personalization to your direct mail.  For example, John Doe's PURL might look like johndoe.trymail.com or john-doe....

Don’t leave attracting customers up to chance; be proactive with direct mail! Employing the ability to reach scores of potential customers in specific regions, direct mail is an excellent vehicle for growing your customer base and publicizing your business creatively and methodically. Direct Mail for Local Businesses: Unique Advantages and Strategies Direct mail marketing is the method of sending out print materials to potential customers. Materials mailed could include postcards, flyers, or catalogs. Scholars have found the earliest versions of direct mailings from ancient Egypt, around 1,000 B.C. Direct mail has come a long way since then, but it still has tremendous benefits for businesses today. Direct Mail Can Physically Bring in Customers A unique advantage to direct mail is that you can mail out a coupon or another promotional item to have customers physically visit your store and redeem it. By bringing customers into your store, sales and business growth can ...

Science rules, not only in the natural world but also in the marketing world. Neuroscience, the study of the brain and nervous system, and marketing go hand in hand, especially in today's competitive world. Utilizing science to gain consumer attention and interest can be incredibly impactful for your products and your business.  Did you know that 90% of buying decisions are made in the unconscious mind? Now imagine harnessing neuroscience, or a better understanding of how the brain works, to create the most impactful customer posters possible.  5 Ways to Use Neuroscience for Impactful Posters Ensure your business's printed posters are seen in the most thoughtful, most efficient way by applying these neuroscience tips: 1) Location Matters Where your posters are located matters. Surroundings, or location, create 60% of the sensory sensations associated with a product, a Nestle research study indicated. Think critically and creatively about what is in your poster a...

A heartfelt thank you note can be the perfect way to show genuine appreciation to your customers, creating a strong and lasting bond. But why stop there? Thank you cards allow you to seize the opportunity to extend warm wishes and heartfelt greetings to your valued customers anytime. It's a small yet powerful gesture that goes beyond words, expressing gratitude for their purchase, unwavering loyalty, and continuous support.  9 Top Tips for Crafting the Ideal Thank You Note for Your Valued Customers Writing a personalized note that resonates with your customers' experiences and showcases your sincere gratitude can leave an indelible impression on them. These thoughtful acts strengthen relationships and foster long-term loyalty. So express your appreciation and encourage your customers with a personalized thank-you note this Thanksgiving! 1. Be Genuine and Sincere Don't just write a generic thank you note; make it personal and heartfelt. Speak from the heart an...

Envelopes allow your business to seize attention and effectively engage your audience from the moment they open the mailbox.   An envelope may seem like a small detail in your overall marketing strategy, but it can significantly impact your return on investment (ROI).  Stand Out from the Competition and Increase Your ROI with Interesting Envelopes Here are a few reasons why incorporating unique or eye-catching envelopes into your marketing strategy can benefit your business. Increase Open Rates When it comes to envelopes, incorporating captivating designs or compelling messaging can have a positive impact on your open rates. People are likelier to open a visually appealing envelope, especially if it stands out among the rest of their mail. Enhance Brand Awareness By using envelopes with your company logo or incorporating your brand's colors and fonts, you are reinforcing your brand identity. Even if the recipient doesn't open the envelope immediately, they will...