Maui Printing Company

Like direct mail marketing, email marketing involves sending out marketing information to targeted demographics. Are you wondering which method suits your advertising needs best?  Both methods offer a significant return on investment (ROI), but those using direct mail through the U.S. Post Office have deemed direct mail extremely effective. A survey by the Association of National Advertisers revealed that direct mail produced a 112% ROI , while email marketing produced only 93%.  Let's take a closer look at the difference between direct mail and email marketing.  What is direct mail? Direct mail uses physical, printed materials as the focus of the marketing campaign. The printed materials are sent directly to potential customers and may include postcards, letters, brochures, and catalogs.  Local businesses benefit significantly from using direct mail marketing strategies because the mailers are sent through the post office into the mailboxes of all commun...

Logos- they're instantly recognizable, eye-catching, and memorable. In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company.  In recent years, businesses have been more eager than ever to refresh their logo designs or create a new polished logo for their company. This year alone, we have seen refreshed logos from big-name brands such as Jell-O and Pepsi . 3 Tips for Designing a Logo That Works Designing an effective logo can be tricky. Let's look at which styles can make your logo stand out!  1. Are You Seeing a Sea of Blue? One essential thing to consider when designing your logo is color. According to research cited by Zippia , 40% of Fortune 500 companies use the color blue in their logo. Something in this hue is tied to success!  The color blue is known to evoke feelings of calm, trust , loyalty, dependability, logi...

While you may still be enjoying the summer sunshine, fall is just around the corner. As the leaves start changing colors and the air becomes more crisp, it is the perfect time to breathe new life into your marketing strategies. With the right approach, you can tap into seasonal enthusiasm to catch your customers' attention and turn it into increased sales for your business. 3 Seasonal, Fall-Themed Marketing Ideas Check out these three creative fall marketing ideas that will engage your customers and boost your sales. 1. Show Thankfulness with a Postcard Autumn is the season for thankfulness, so it's a great time to express the generosity of your company and your appreciation for your customers. One seasonal idea for an autumnal marketing piece would be to create a thank-you postcard. Use the lettering on the print piece to share your thankfulness for the local community and your loyal customers, and consider making a border of leaves, acorns, or pumpkin shapes to br...

While you may still be enjoying the summer sunshine, fall is just around the corner. As the leaves start changing colors and the air becomes more crisp, it is the perfect time to breathe new life into your marketing strategies. With the right approach, you can tap into seasonal enthusiasm to catch your customers' attention and turn it into increased sales for your business. 3 Seasonal, Fall-Themed Marketing Ideas Check out these three creative fall marketing ideas that will engage your customers and boost your sales. 1. Show Thankfulness with a Postcard Autumn is the season for thankfulness, so it's a great time to express the generosity of your company and your appreciation for your customers. One seasonal idea for an autumnal marketing piece would be to create a thank-you postcard. Use the lettering on the print piece to share your thankfulness for the local community and your loyal customers, and consider making a border of leaves, acorns, or pumpkin shapes to br...

Print marketing is an influential tool business owners use to boost their brand's awareness, drive sales, and increase customer retention. While many businesses use digital marketing as their sole method to get their message to consumers, the need for print marketing is still in high demand. Using print marketing materials to spread your information increases the chance your brand's image will get in front of consumers without the risk of being blocked or instantly deleted. Additionally, print ads are more trusted than other marketing strategies, and according to Marketing Sherpa, many online ad options are among the least trusted advertising methods . Breaking Through the Digital Clutter: Tips for Print Marketing with Maximum Impact As many businesses are turning to digital marketing strategies, your business can benefit from printed materials. Check out these tips for breaking through the digital clutter. Know Your Audience One of the key factors helping print mar...

It's no secret that you need to get noticed if you want your business to succeed.   But with so much competition, how do you stand out and ensure your sales funnel is overflowing?   Here's what the experts have to say! Question: What are the most compelling printed products to help my business get noticed? Answer: The tried-and-true method of printed materials remains one of the most effective ways to get your business noticed .   Business cards, flyers, and brochures are great for getting people interested in your company and its services.   But don't forget the power of mailers – a well-crafted direct mail campaign can generate leads and drive sales. Question: How can I use print materials to attract potential customers? Answer: Make sure your print materials are eye-catching and attractive. Research the colors, fonts, and images that best convey your message.   Be sure to include all the critical information, like your business name, logo, website URL...