Maui Printing Company

Trade shows and other events can be an incredible opportunity to showcase your company’s products and services to the public and network with other companies in your industry. However, you must craft a strategy to ensure you can make the most impact.  Here are five things you should do when planning for, attending, and evaluating the results of a trade show.  5 Tips to a Successful Trade Show Experience for Your Company 1. Set goals Treat your company’s appearance at the trade show just like a campaign. What do you want to gain from the event- closing leads, making sales, or increasing brand awareness? Be specific and include numbers: for example, your goal could be to gather at least 150 leads during the event or to sell 30 products. Also, remember to share your goals with the team that will be at the event with you! 70% of people who share their goals with others accomplish them, while only 35% accomplish them when keeping them to themselves. 2. ...

When marketing your business via print, it's easy to get overwhelmed with the different options for crafting memorable and attractive pieces. But when you look closer, what is the most important element of your print marketing materials? Simply put, content is king. Sure, your visuals are eye-catching, but those initial glances won't do you much good if there's no substance to back them up. Words ultimately provide the foundation for customers to connect with your brand and make purchasing decisions. Carefully chosen words make something tangible from an intangible concept and shape even the strongest visuals into iconic imagery. When drafting print marketing materials, it's vital to remember - it's your content that wows customers and culminates in conversions! How Does Content Impact My Print Marketing Materials? Here are a few ways good content can have a positive impact on your print marketing materials: 1. Good Content Keeps Print Products Memor...

Every company needs print products- packaging, print advertisements, posters, or stationary- to sustain its business. And when you have a hard deadline, finishing your printing project at just the right time can be essential! Although you can't control every element of the print process, there are some key strategies you can keep in mind to help get your materials in your hands sooner. 5 Ways to Speed Up the Printing Process and Get Your Order Sooner 1. Submit print-ready files Submitting files that are ready to be printed can significantly speed up the printing process. Print-ready files are files that are appropriately formatted, correctly sized, have been cropped adequately, and are in the correct resolution. When you follow these guidelines, your project can be processed more quickly, and you will avoid a holdup because of edits that need to be made later. 2. Communicate If you have a tight deadline, communicate it to us up front! When we have this information...

When it comes to creating engaging and effective marketing materials, the use of powerful language is an essential part of the process. From print media, such as brochures, flyers, and banners, to digital marketing, including website copy and emails, using words with impact can help you get your message across in a way that resonates with your target audience. Marketing Language that Resonates and is Remembered in Print Using the right power words when writing marketing materials for print media, you can create persuasive copy that stands out and resonates with your audience. Here are 15 marketing words that you can use to give your print materials impact: 1. Innovative Let your audience know if you have an innovative product or service. Showing how you're different from your competitors and ahead of the game will pique potential customers' interest. 2. Revolutionary Let people know you're not just different. You're revolutionary. Show them how your...

In business, a lead is someone who hasn’t used your products or services YET. And there are many of those out there, just waiting to be introduced to your business.  So, how do we grab them and turn them into customers? 5 Ways to Get Qualified Leads for Your Business 1. Personalize with print The ability to personalize is one of the aspects that makes direct mail so effective in generating leads.  People are more likely to respond when they feel you are communicating with them directly.  You can customize dozens of data points, including name, age, or geographic location, and QR codes that lead them to a personalized landing page on your website.   2. Attract attention with email Use email marketing to attract new customers and re-engage old ones.  Whether the email invites customers to return to their shopping cart or promotes your new product offerings and business statistics, emails are one of the best ways to retarget your cust...

Print products say a lot about who you are as a brand. What message do you hope to convey to the world? What kind of image do you want to present? Print pieces such as business cards, brochures, flyers, and banners are all prime opportunities to showcase your company's personality and values. Here are some things your print pieces may convey about your reputation. 5 Aspects of Your Reputation You Can Showcase With Your Print Pieces 1. Your Level of Trustworthiness When potential customers see your print marketing materials, they make assumptions about your level of trustworthiness. A recent poll conducted by Marketing Sherpa indicated that 82% of internet shoppers were more likely to make a purchase based on a print ad, feeling they are more trustworthy than other types of advertising.  This is especially true if the design and materials utilized for your print pieces are high-quality. By taking extra care to produce a beautiful, professional print piece, your ...

Entrepreneurs and startup owners have so many things on their plates that it's not uncommon for certain items to get pushed to the bottom of the list. One thing you don't want to overlook is the can't-miss benefits of print marketing materials! When done right, your print materials can catch someone's eye — in a way that text, photos, or graphics on a screen can't capture. 73% of consumers prefer printed materials because they can read them whenever needed. After all, people see digital ads second after second, and it all tends to blur together. Here are four materials that a new business can't afford to skip.  4 Print Marketing Materials Your New Business Needs Business Cards  Business cards may seem like a traditional marketing tactic, but that's because they work! When you are making and exchanging contact information with potential customers or business partners, accuracy is important. Instead of asking for someone's phone so you can input...

Sometimes we forget the simple things when marketing, such as notepads. Research shows that people remember more clearly when writing it down than typing it into a tablet or phone. When you give customers a notepad, they will use it to write down daily notes and phone calls. And they will see your name and logo repetitively, boosting name recognition. Also, many people are more likely to do business with someone who gave them something. There are several types of notepads to choose from, and you don’t need to limit yourself to just one. Think outside the box, use them at your front counter as giveaways and promotional items, and give them to new (and existing) customers. Here are some ideas on how to create fun notepads that get noticed! 5 Top Ways to Use Notepads to Increase Business 1. Mousepad Notebook Mousepad notebooks are a fun, attractive way to build your brand. We all use mousepads and search for paper to write our notes on. Why not put it together and c...