Maui Printing Company

Business cards are a business staple. These affordable and portable cards allow you to share information with prospective clients and business owners to make a good impression and expand your customer base. According to Statistic Brain Research Institute, 72% of people judge a company based on the quality of its business card . Make your business card a great one with the help of these eight tips.  1. Make your business card legible It can be easy to get so caught up in the design you forget the most critical part: legibility.  If a business card can’t be read, it is useless. This means staying far away from color combinations that may be hard to read. For example, white on yellow is usually a big no-no.  Furthermore, avoid fancy or funky fonts. They may look cool, but it’s not worth frustrating your clients. Opt for standard-sized fonts and account for those with failing eyesight.  If you feel the need to reduce your font to fit everything in...

You might think that web design is entirely different from direct mail marketing. But there are many things web and offline print marketing designers can learn from one another. 7 Top Design Decisions Direct Marketing and Web Designers Share 1. Create a compelling message. According to David Ogilvy , five times more people read the headline than the body copy. It’s essential to use a powerful, bold headline telling your story and describing your offer or service. 2. Be clear and concise. Avoid jargon in the body text or on the webpage. Remember that being transparent and avoiding jargon doesn’t necessarily mean talking down to your audience.  Be sure that the product or service is appropriate and compelling to your target audience. 3. Utilize data. In the world of marketing, and mainly B2B marketing, the correct use of data can be transformative . Understand who is in your audience – what are the demographics of the new homeowners? This informa...

You know direct mail works and has worked for decades. But now the question is: How can you save money on mailing your next project? Here are some tips to make it more cost-effective to mail. First, make sure you don’t have duplicate or wrong addresses. Scrub lists on import for invalid addresses, zip codes, and state codes. Next, run every mailing through the CASS™ program and NCOALink database from the United States Postal Service. Mail advertising boasts a much higher response rate than social media, email marketing, and other digital channels. It’s also more memorable and, in some cases, beautiful enough to make people keep it for decades. Think of an old holiday postcard that was saved. Direct mail might seem expensive, but it’s worth it. Here are some things to consider when creating a direct mail piece. You can do some of these things in-house, while others will need professionals to care for them. Design services Copywriting cost Size an...

Direct mail is not a new marketing topic, but it shouldn’t be forgotten. It is tried and true and will be here for the long haul. Recent studies show that direct mail’s average response rate of 9% is higher than the 1% average rate for email . 9 Reasons Direct Mail is Irreplaceable 1. Direct mail is long-term. It’s something you touch and feel and need to think about before moving on to the next step of your day. 2. Direct mail is easy to understand. There is limited space if you use postcards, brochures, or even letters, making your appeal quicker and easier to understand than online websites filled with endless copy. 3.  Direct mail entices customers. Using a quick, direct mail campaign lets you send teasers to get your customers excited and curious about what you are up to. 4. Direct mail is customizable. You can use unusual die cuts, folds, tear sheets, or other fun printing options to make your customers interact with your marketing. 5. ...

You’re always looking for ways to improve your business. What better way than with print marketing? Below are eight benefits print marketing provides to leverage in your business. 1. Print marketing is cost-effective. Print is cost-effective because of its high return on investment. The return on investment of print marketing is about 13 to 1 . This could partially be driven by the way print drives people to act. About 80% of consumers act on direct print mail advertisements compared to 45% for electronic advertisements. Furthermore, we will work with you to find the best solution to fit your budget. Whatever you choose, it’ll pay off!  2. Print marketing has staying power. The best marketing strategy is the one that stays in your customers’ minds. The best way to stick in your customers’ minds is by utilizing a marketing campaign that provides advertisements that customers will hold onto. Print marketing does just that! Customers tend to hold o...

You might think of Twitter, Facebook, and email when you think of marketing. But did you know print is still a popular marketing strategy? That’s right. It’s tried and true, and it’s so much more personal than clicking a variety of non-personal ads. The Global Commercial Printing Market projects the commercial printing market to grow over the next five years , which means people will use this valuable marketing method even more. The organization predicts that 72% of corporations will use direct mail campaigns. Such marketing efforts are relatively inexpensive and are a proven strategy for companies to keep their image and services in the public eye. As a result, direct marketing is expected to continue its upward trend. 7 Reasons to Use Print as Opposed to Just Online. 1. It’s the most trustworthy. Approximately 56% of customers find print marketing the most trustworthy type . In addition, direct mail response rates are 37% higher than email . 2...

Understanding the employee life cycle will help you support your employees throughout their entire time with your company. It will also better help you to mitigate turnover risk, which can be costly. The average U.S. employer spends about $4,000 and 24 days to hire a new worker. Other estimates have the cost of hiring as high as $6,110 . However you calculate it, hiring a new employee is not cheap. Below are the seven stages of the employee life cycle. Attraction: the 1st stage of the employee life cycle The employee life cycle begins the very first time your company is exposed to the potential employee.  Do your best to make sure your first impression is a good one. Build a positive company culture and a brand that will appeal to future employees. Recruitment: the 2nd stage of the employee life cycle Recruitment encompasses the period from applicant to employee.  Although salary, job title, and job fit are all important, they’re not everything. Future e...