Maui Printing Company

A unique selling proposition, or USP, differentiates your business from your competitors. It helps you stand out and is why customers decide to buy from you over competitors. In online markets, where there are many competitors, it’s essential to stand out. USPs identify your target market, why your business exists, and how you want to impact the world uniquely.  The USP is the intersection between what your customers want and what your business does well. What you sell doesn’t always have to be unique, but the message you focus on does.  Finding Your Unique Selling Proposition  Finding your USP can be challenging. The following tips should help:  List your differentiations. Make a list of what differentiates you from your competitors. Be as specific as possible. Brainstorm as many options as possible. Research competition. Research your competitors. Find out who they are and their USPs. Find the gaps to see your niche. Identify the target ma...

Both direct mail—the printed word—and websites are essential in promoting your business. So, how does it work? What’s the secret to using direct mail to promote your online presence? Let’s take a look. Don’t rely on Google to sell your site to anyone. Just because you have a website doesn’t mean you will become an overnight success. There are so many websites and businesses competing for consumers’ attention that you will need a little more help than just having a site. As Barry Fieg, author of “Streetwise Low-Cost Web Site Promotion” says, “Google doesn’t care about your sales. Nor does Google help you target your market.” Fieg says two things have to happen: First, you need to get people to your site. Second, you need to convert them from surfers to buyers. And, according to studies, you have about seven seconds to grab peoples’ attention. And this is where direct mail comes in. Direct mail can l...

Clutter can be detrimental to your success. A messy desk and office may seem normal, but it is a problem that can make you less successful. According to the National Association of Professional Organizations, paper clutter is the number 1 problem for most businesses . Studies show the average person wastes 4.3 hours per week searching for papers, which not only adds stress and frustration, but it also deters concentration and creative thinking. Studies also show that 75% or more of all physician visits are stress-related, so when you unclutter your office, you will not only increase productivity, security, and profits but reduce overall stress and medical care costs. Stop the Clutter Here are a few ideas on stopping the clutter and getting organized practically. Make a commitment to getting clutter under control. Make an appointment with yourself daily and weekly. Every night before you go home, unclutter your desk so that 80% of your desk shows. Every week, pick a day to ...

Marketing takes time and money to execute well, which means it needs to hit the mark and provide a good return on investment. Here are ten ways to ensure your marketing efforts get the response you’re looking for.  1. Find your target market. It’s great to think that your business is for everyone, but it’s also unrealistic. Marketers need to focus on the correct gender, age, profession, and so forth. That way, you know how to “talk” to them. Keep it real, and focus on who actually walks in your doors. 2. Point out the advantage of doing business with you. Do your clients get freebies or a discount? Or maybe they get a free consultation? Focus on the items that will get your prospects and clients to your door quicker. Offer them something unique that other people can’t get. If you target your market with direct mail, you can send specific offers to people you want to reach. 3. Find your niche and focus on it. What makes your comp...

Burnout is extreme fatigue often caused by work-life imbalance and a lack of social support. According to Ohio State University, burnout can cause extreme physical and mental exhaustion and has been connected with many health risks, including early mortality, depression, coronary heart disease, and type 2 diabetes.  Certain personality traits, such as pessimism, perfectionism, and type A tendencies, may be more at risk for burnout. According to Forbes, in a survey of 1,500 U.S. workers in 2021, 52% of respondents said they were experiencing burnout.  Luckily, both employees and employers can take actions to reduce work-related burnout.  Actions Employees Can Take to Reduce Burnout  1. Be Honest with Your Employer Be transparent with your boss to figure something out. Find positives within your job and practice gratitude by daily finding something about your job for which you’re grateful. Sometimes you just need to take a break and return with a re...

It’s an exciting time. You have a new product or service, and you want to let the world know. Here are some tips to help you succeed. Do Your Market Research The best way to start is to do some market research. A great way to do this is to call 10 or 15 of your current customers and ask them what types of issues they have had regarding what you offer. Ask specifics so you know how you could potentially solve the problem. Your research should show you what motivates your customers, which should help you address that issue. Define Your Positioning Statement What’s your positioning statement? Writing this should help you figure out just what you’re planning on offering customers. It will tell why you are the best place for them to receive help and why your product is the best. Flush it out so you know exactly why people should go to you over the competition. After creating your positioning statement, it’s time to present it to stakeholders. Take ti...

The 40-40-20 rule of direct mail marketing breaks up marketing into three parts to help you predict and evaluate the success of your direct marketing campaign.  According to Investopedia , direct marketing is any marketing that uses direct communication or distribution to customers through mediums such as mail, email, social media, and texting. The success of your direct mail marketing is: 40% dependent on your audience, 40% dependent on your offer, and 20% on everything else. Let’s break it down and look at each one individually. Direct Mail Marketing: Audience You’re not going to get very far in your direct mail marketing campaign if you’re reaching the wrong people. Money spent on advertising to the wrong audience is wasted money. This is why reaching the right audience constitutes 40% of your direct mail marketing success.  The right audience must be within your target market. The more precise you can make your target audience, the more ...

It is nice to have an endless budget for marketing; however, most of us don’t have that luxury. But a business needs to have at least eight printed marketing pieces to be successful and leave its mark. Whether you are new to business or have tired marketing materials, now’s the chance to freshen up. Here are eight must-haves when it comes to representing your business well. 1. Business Cards Create a unique business card that not only contains all your necessary information but that represents the unique business you are. Try using unusual shapes, foil, bold colors, and images. Don’t let it get too busy so that there’s no white space. It needs to be well balanced. Ask us for tips if you’re unsure or have it professionally designed. 2. Brochures Your business card is the teaser for what you offer, but your brochure is where you can shine. You can add more detailed information as to what type of business you are and what you offer. Here’...

Great leaders motivate employees to be productive to reach personal and shared goals. They increase employee happiness, engagement, and retention. Great leaders lead to company success by growing sales and profits. Leaders are not born but made through hard work and experience. Find out how you can become a better leader.  Focus on your strengths  Not all leaders look the same. That's why it's essential to focus on the strengths that make you unique. Be yourself. After all, you are the best version of yourself, but you can only be the second-best version of someone else. If you're not sure what your strengths are, do some reflection. Seek feedback from your employees. When finding your strengths, also pinpoint your weaknesses. Doing so will allow you to improve and ask for help when needed.  Develop your emotional intelligence Emotional intelligence is the ability to manage the emotions of yourself and others effectively. This is a valuable skill, especiall...