Maui Printing Company

Have you ever heard the expression, “a picture paints a thousand words?” It’s true. While words can limit our ability to effectively communicate ideas, even a split-second glance at an image can convey volumes of information. Whether you’re a marketer or design specialist, it is important to employ tactics that add power and clarity to your communication. Creating Dynamic Images with a Singular Focus Experienced graphic artists have many tricks of the trade. Some like to blur the background of an image to draw central focus to one element. Others add texture to flat graphics by adding bevels, text shadows, or blended layers. But on an even more conceptual level, you can communicate boldly and clearly with signs and symbols. Looking to simplify – while adding complexity? Here three techniques you can experiment with in print marketing to amplify your visual messages: Signs On a basic level, signs are the combination of a word and a picture to cre...

In a post-pandemic world, marketers are tasked with a unique balancing act: helping people return to reality while remaining sensitive to the challenges of this era. Today’s consumers appreciate businesses that prioritize people over products. Research by consumer authority Mintel has shown that as many as 56% of Americans will stop buying from brands they believe are unethical. Additionally, in a global survey, 91% of consumers reported they were likely to switch to a brand that supports a good cause, given similar price and quality.  Corporate responsibility, or cause marketing, occurs when a company’s promotional campaign has a dual purpose of increasing profitability while bettering society. Or, more colloquially: cause marketing occurs when a brand does well by doing good . Visual campaigns are potent, and they are even more compelling when combined with a social initiative of some sort. Here are three dynamic examples. Cadbury’s “Donate Your W...

When you want to flaunt your finest, large-format printing can make an oversized impact! Large-format printing includes products printed at a length of 18-100 inches with a minimum width of 60 inches. Some of the most popular items include posters, window graphics, yard signs, vehicle wraps, vinyl banners, media backdrops, and more. While large-scale graphics are stunning, these projects require special preparation, so these images remain vibrant and sharp when stretched to larger-than-life proportions. If you plan to go BIG, here are some factors to consider. Communicate from the Start When diving in on a large-scale printing, create a detailed brief and use this to speak to your printer as early as possible. Try to include everything from the size, design, materials, and deadlines. Your printer will work with you to be sure your ideas are achievable, and the timeline is realistic. Set Appropriate Image Specifications As you connect with a printer, be sure your images ...

Do you ever find pleasure in the chiming of a grandfather clock or in honking geese as they migrate for the winter? Repetition is therapeutic. Rituals provide structure and something to hold on to, and they free us from the tyranny of choices and chaos. Repetition can help complicated pieces of music, movies, or books reveal the depths of their richness. And repetition in design adds consistency, beauty, and unity. Strong designs repeat some aspect or element throughout the entire piece. The recurring element may be a bold font, a thick line, a snappy bullet icon, a repeating color or page layout, or anything that a reader will visually recognize. From business cards to complex multi-page booklets, subtle repetition is a visual cue that ties every piece together. Want to be more intentional in your repetitive elements? Here are some options to try: Headlines and Subheads All text starts somewhere, and text banners are a perfect way to add graphic unity. Are all the headli...